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Hosted by Unknown Host · EN
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Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation and how brands can ethically nudge without exploiting. The show avoids generic advice; instead, it walks listeners through the design of a single A/B test, the narrative structure of a high-converting landing page, or the neuroscience behind a color choice in checkout flows. Whether you're a product marketer, a copywriter, or a consumer curious about your own impulses, you'll leave each episode with a sharper understanding of why people click, buy, and stay—and the fine line between influence and coercion. #BehavioralEconomics #ConsumerPsychology #Persuasion #MarketingStrategy #CognitiveBiases #ScarcityEffect #SocialProof #Anchoring #Neuromarketing #CRO #Copywriting #ABTesting #NudgeTheory #DecisionMaking #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast
Unknown Host hosts Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior.
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Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior is hosted by Unknown Host. The show is categorised under General and has published 0 episodes.
Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior is accessible for guests with genuine general expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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