
Introduction & Background Ash introduces Tom Rudnai, founder of Demand Genius. Tom shares his background in publishing and tech, and how his focus shifted to helping B2B brands navigate Generative Engine Optimisation...


technology
Hosted by Babel PR · technology · EN
A regular show investigating issues affecting the tech sector from a B2B PR and marketing stand-point. Brought to you by Babel.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
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Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchA regular show investigating issues affecting the tech sector from a B2B PR and marketing stand-point. Brought to you by Babel.
Back2Brave Podcast is hosted by Babel PR. The show has published 55 episodes to date.
Recent episodes include "Back2Brave: GEO Misconceptions with Tom Rudnai" (16 September 2026, 63 minutes), "B2Human: Why B2B Marketing Needs to Get Personal" (6 August 2026, 64 minutes), and "#53 The Mental Av-AI-lability Matrix" (9 June 2026, 39 minutes).
Back2Brave Podcast publishes roughly every few months, with episodes averaging 30 minutes across 55 episodes.
Booking probability for Back2Brave Podcast is 32%, and the host is rated Selective on guests. Back2Brave Podcast requires a Pod Score of 80 or higher. Back2Brave Podcast's contact route on record: verified email.
The strongest fits for Back2Brave Podcast are Marketing, Advertising & PR. Back2Brave Podcast has a technology audience.
Babel PR hosts Back2Brave Podcast, a technology podcast with 55 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Introduction & Background Ash introduces Tom Rudnai, founder of Demand Genius. Tom shares his background in publishing and tech, and how his focus shifted to helping B2B brands navigate Generative Engine Optimisation...

B2Human Marketing, Brand Transformation, and Proving Value - with Sarah Roberts of Boldyn Networks Ash Lockett hosts Babel’s Back to Brave podcast, welcoming guest, Sarah Roberts, a top marketing leader and former...

Episode #53
Timestamps 0:00 - 1:21: Introduction to the podcast and guest Andrew White , detailing Sapio Research 's focus on B2B and tech audience and brand research. 1:22 - 6:57: Ash introduces the Mental Availability Index and...

Episode #52
In this episode, we cover: Defining AI Search: Why GEO is just an extension of good SEO, and why Google still owns 90% of the search market. Tracking the AI Traffic: Practical advice on setting up GA4 custom reports to...

Episode #51
Jenny Mowat, CEO of Babel, launches Babel’s 2026 Bravery series on the Digital Communicators Podcast, focused on what “bravery choices” mean for B2B brands. She is joined by Sophie Hodgson, Communications Director at...

Jenny from Babel hosts the Back2Brave Podcast with guest Emily Wearmouth, Director of Content and Communications at cybersecurity company Netskope and host of the Security Visionaries podcast. Emily describes entering...

Episode #49
From AI and data breaches to business resilience, there's a lot of noise in the cybersecurity news cycle. Every cybersecurity provider wants to be heard, and every threat feels critical. That's a challenge for any B2B...

You're a tech vendor. A story just broke that you could provide valuable insight on. But how do you hijack the news? Tune into the conversation between Jennifer Mowat, CEO at Babel PR, and Susie Evershed, Corporate...

Episode #47
In this episode, Babel's Senior Director, Paul Campbell, sits down with Nadine Hawkins, Editor at Capacity Media, to discuss Capacity Europe, the leading telecoms event in London focused on "Keeping the World...

According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst industry reports, with 58 per cent of IT decision-makers relying on them for influencing and making...

Episode #45
Declan speaks with TechInformed editor James Pearce, who provides insight into launching a new publication during the pandemic and current content trends. B ack 2B rave is the podcast from Babel: the agency for B2B tech...

Episode #44
Fintech Week London is where traditional financial institutions come together with new fintechs in one of the world’s leading financial districts. From high-street banks to challengers, technology giants to disruptors...

Vivien Boche is a regular keynote speaker and evangelist for platform technology and women in tech, and appointed before the age of 30 as a senior director at the SAP Center of Excellence. Aside from her day job, Vivien...

David Linthicum is an internationally recognised cloud computing & AI expert and thought leader. He has authored and co-authored 17 books on computing, the latest of which is An Insider’s Guide to Cloud Computing...

Episode #41
In this episode Babel director Simon Coughlin speaks with Miya Knights. Miya has more than 25 years' experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail...

Episode #40
In this episode Babel director Simon Coughlin speaks with Hannah Duncan, a former banker who now writes about fintech and investment. She talks about the benefits and challenges of being a freelance journalist, the...

Effective marketing and PR works primarily by reaching the 95% of customers who are not yet in-market, increasing the odds your brand gets remembered when those customers do decide to buy. The challenge faced by B2B...

Jen speaks with Teresa Cottam, a distinguished industry analyst and expert in the digital economy. In addition to being renowned for helping companies create compelling experiences that transform their businesses...

As part of our B2B tech trends 2024 series, Simon speaks with Dr Sarah-Jayne Gratton. Sarah-Jayne is an award-winning technology evangelist, specialising in emerging technologies and covering trends in AI, machine...

As part of our B2B tech trends 2024 series, Simon speaks with Shelly Kramer. Shelly is the managing director and principal analyst at theCUBE Research, the analyst arm of popular enterprise technology media platforms...
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