Hosted by Dealer Alchemist · 🇺🇸 us · EN-US · 18 episodes
Established thought leaders with verified media credentials.
Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
Dealer Alchemist hosts Automotive Alchemy, a business show with 18 episodes published.
What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-con
While tariffs dominate the headlines and stir anxiety across the automotive industry, the best operators know that real growth comes from mastering the controllables. In this high-impact episode of Automotive Alchemy, au
In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist and a 30-year automotive industry veteran, dives into one of the most powerful (and often overlooked) drivers of consumer beh
The evolution of dealership websites has reshaped automotive retail, yet one fundamental truth remains—conversion is the key to success. In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Deale
Dealer Alchemist leadership reflects on 2024’s lessons, emphasizing transparency and digital marketing as keys to success. They discuss essential strategies for navigating the upcoming year, urging dealers to maintain a
In this episode of Automotive Alchemy, we’re joined by Shean Kirin, the visionary founder of Dealer Alchemist, to uncover the strategies that can revolutionize your dealership’s online presence. Together, we tackle the a
Unlock the secrets to transforming your car dealership's online presence with insights from Shean Kirin, founder and CEO of Dealer Alchemist. In this episode, Shean shares how understanding your target audience is crucia
Are vanity metrics misleading your dealership's marketing efforts? Shean Kirin joins us to reveal how focusing on superficial metrics like website visitors and social media likes can hinder true performance in automotive
Explore strategies for maximizing your ROI in automotive digital marketing with industry veteran Shean Kirin on the Automotive Alchemy Podcast. With over 30 years of experience, Shean brings valuable insights into how tr
Ever wondered why your dealership's digital marketing campaigns aren't driving the sales you expected? In this episode of Automotive Alchemy, Shean Kirin reveals the secrets behind the conversion metrics that truly matte
What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected
Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of
Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditio
Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, fr
Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various asp
Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the la
In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehi
On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4). Some automotive dealers prepared for this change, but many did not. Lisa and Andrew answer some c
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Automotive Alchemy is hosted by Dealer Alchemist. The show is categorised under business (marketing) and has published 18 episodes.
Automotive Alchemy has published 18 episodes.
Automotive Alchemy regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Automotive Alchemy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Automotive Alchemy average 64 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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