Art of Supply
Who Moved My Beer? Inside the Pabst Blue Ribbon Cargo Theft
"We are working this case, but no trucks were stolen. Just the cargo." — Montclair, California Police Department On August 17th, someone with fake paperwork walked into an Anheuser-Busch distribution center in Montclair, California, and was handed a load of Pabst Blue Ribbon. Nobody broke in. Nobody stole a truck. One hour later, they did it again - same process, same warehouse. Within weeks, Pabst had a countdown clock, their CEO on TikTok, a $20,000 reward, and a sympathetic comment from KitKat. It's a great story. It's also an example of the logistics-based crime that cost shippers in the U.S. and Canada nearly $725 Million last year. In this episode of Art of Supply, Kelly Barner covers: - Why almost nothing in the Montclair pickup belonged to Pabst: not the building, not the truck, not the handoff - How strategic cargo theft works, and why Pabst is in increasingly crowded company - Whether a viral campaign should turn cargo theft into a punchline Links: Inside the Rise of Cargo Theft (AOS, September 2026): https://artofprocurement.com/blog/supply-inside-the-rise-of-cargo-theft Tracking the Logistics of a $400K Lobster Heist (AOS, January 2026): https://artofprocurement.com/blog/supply-tracking-the-logistics-of-a-400k-lobster-heist Kelly Barner on LinkedIn: https://www.linkedin.com/in/kelly-barner-6884443/ Art of Supply LinkedIn newsletter: https://www.linkedin.com/newsletters/art-of-supply-6895142546301960193 Art of Supply on AOP: http://www.artofsupply.com Subscribe to the Art of Procurement Newsletter: https://resources.artofprocurement.com/art-of-procurement-podcast-subscribe
