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Hosted by Optise · 🇺🇸 US · EN · 17 episodes
Established thought leaders with verified media credentials.
All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.
Optise hosts All The Hats, a business show with 17 episodes published.
What would you actually do with a $5,000 marketing budget? In this episode of All the Hats, Ómar Thor Ómarsson gets put on the spot. It’s 2026, the budget is tight, and every dollar has to count. Alicja Lei hands Ómar a
Google Analytics tells you everything and somehow nothing at the same time. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Edward Ford, co-founder of Hamu and longtime B2B SaaS marketer,
Product-led growth sounds simple until you actually try to do it. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with product-led growth expert Leah Tharin to unpack what PLG really means, wh
Building a great website isn’t just about design — it’s about people, process, and politics. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Tas Bober, host of Notorious B2B and founder o
Your homepage is your hardest-working salesperson — or your weakest one. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why your website should be treated like your top sales rep, not a sta
LinkedIn isn’t just a place for résumés anymore. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei unpack how the platform has evolved from job updates and “we’re thrilled to announce” posts into a core
SEO isn’t dead. It’s just changing. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei dig into the new wave of acronyms that are reshaping how people find your brand online: SEO, AEO, GEO, and whatever c
Most small B2B marketing teams are working with the same problem: too little budget, too many expectations, and a playbook that feels stuck in 2015. White papers, gated content, and “just run some Google Ads” don’t cut i
If you don’t fix your target, you miss everything. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Peep Laja, founder of Wynter, to unpack why positioning fails when you’re guessing, why
If your homepage doesn’t tell the story, your positioning won’t stick. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Anthony Pierri of Fletch to dig into why so many B2B startups stumbl
If you’re not doing customer research, it shows. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why most small marketing teams are flying blind: guessing at pain points, rewriting landing p
That redesign isn’t fixing your problem. It’s hiding it. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei unpack one of the most expensive distractions in B2B marketing: the full website redesign. From
If you’ve ever been asked to A/B test a page with 37 visits, this one’s for you. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei dismantle one of the most overhyped practices in B2B marketing: A/B test
Most marketing stacks aren’t designed. They just happen. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei take a hard look at how small teams end up buried in tools they never chose. From inherited plat
If your homepage tries to say everything to everyone, chances are it’s saying nothing to anyone. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei tackle one of the most critical—and misunderstood—elemen
If your job feels like a never-ending list of tasks with unclear goals and shifting expectations, you're not alone. In this first episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei talk about what it’s really lik
All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content
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All The Hats is hosted by Optise. The show is categorised under business and has published 17 episodes.
All The Hats has published 17 episodes.
All The Hats regularly covers business. It sits in the business category.
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All The Hats hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of All The Hats average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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