Oct 26, 202638 min
This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative execution, navigating modern fashion...
About this Podcast:
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Pitch Analysis
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Contact path
Verified email
Booking probability
49%
Guest openness
Selective
80/100
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Signup to Generate a PitchQuestions about AdMission
What is AdMission about?
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
What has AdMission covered recently?
Recent episodes include "Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door Marketing" (26 October 2026, 38 minutes), "Are You Charge or Recharge?" (12 October 2026, 28 minutes), and "When Modern Branding Misses The Mark" (5 October 2026, 21 minutes).
How often does AdMission publish?
AdMission publishes roughly weekly, with episodes averaging 36 minutes across 100 episodes.
How hard is it to get booked on AdMission?
Booking probability for AdMission is 49%, and the host is rated Selective on guests. AdMission requires a Pod Score of 80 or higher. AdMission's contact route on record: verified email.
Who should pitch AdMission?
The strongest fits for AdMission are Marketing, Advertising & PR. AdMission has a business audience.
About the host
AdMission is a business podcast with 100 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
AdMission
Are You Charge or Recharge?
Oct 12, 202628 minIn today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as...
AdMission
When Modern Branding Misses The Mark
Oct 5, 202621 minIn today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s...
Sep 28, 202631 minIn today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry...
AdMission
The Power of Usage Occasion
Sep 21, 202625 minToday Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The...
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Sep 14, 202649 minIn this special edition of Admission , advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out...
Sep 9, 202630 minIn this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby. From his early days in Melbourne advertising and playing rugby in Paris to running global...
Sep 7, 202629 minRussel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at...
Sep 1, 202643 minIn today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix...
Aug 17, 202647 minIn today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and...
Aug 11, 202636 minIn today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign...
- Aug 3, 202635 min
Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession...
AdMission
"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation
Jul 27, 202646 minRussel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how...
- Jul 21, 202642 min
Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way &...
- Jul 14, 202637 min
Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a...
- Jul 8, 202633 min
Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polymarket ad KFC...
Jun 23, 202638 minWaymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts & UFC at the White House and a very 'average' billboard. We watch: Waymo Liquid...
Jun 15, 202638 minHow Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy information.
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