
<p>In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller.</p><p>We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing playbook, and...


business
Hosted by Kfir Pravda, Or Moshkovitz · business · HE
Join hosts Kfir Pravda, CEO of PMG, and Or Moshkovitz, Global ABX Lead at AppsFlyer, as they bring you an in-depth podcast exploring the world of Account-Based Marketing (ABM) and Account-Based Experience (ABX). Through hour-long conversations with industry experts, gain valuable insights and actionable tips to implement in your own company. Tune in for a deep dive into the strategies and tactics that drive success in today's marketing landscape. Hosted on Acast. See acast.com/privacy for more information.
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Booking probability
20%
Guest openness
Selective
Sign up to generate a grounded pitch for ABX & Cocktails.
Signup to Generate a PitchJoin hosts Kfir Pravda, CEO of PMG, and Or Moshkovitz, Global ABX Lead at AppsFlyer, as they bring you an in-depth podcast exploring the world of Account-Based Marketing (ABM) and Account-Based Experience (ABX). Through hour-long conversations with industry experts, gain valuable insights and actionable tips to implement in your own company.
ABX & Cocktails is hosted by Kfir Pravda, Or Moshkovitz. The show has published 27 episodes to date.
Recent episodes include "E27 - Is revenue marketing dead? [Jon Miller]" (6 February 2025, 38 minutes), "E26 - The Future of Agency Pricing & AI" (26 January 2025, 26 minutes), and "E25 - How Storytelling, AI, and Collaboration Transform Marketing" (20 January 2025, 38 minutes).
ABX & Cocktails publishes roughly monthly, with episodes averaging 39 minutes across 27 episodes.
Booking probability for ABX & Cocktails is 20%, and the host is rated Selective on guests. ABX & Cocktails requires a Pod Score of 80 or higher. ABX & Cocktails's contact route on record: verified email.
The strongest fits for ABX & Cocktails are Marketing, Advertising & PR. ABX & Cocktails has a business audience.
Kfir Pravda, Or Moshkovitz hosts ABX & Cocktails, a business podcast with 27 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

<p>In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller.</p><p>We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing playbook, and...

Episode #26
<p>On episode 26 of ABX & Cocktails, Kfir speaks with Tracy Shirtcliff, CEO of Scope Better, about the changing landscape of pricing in professional services, the impact of AI, and the future of agency work. Kfir and...

<p>In this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix, discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need for collaboration...

<p>In this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms. Kevin breaks...

Episode #23
<p>In this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets, demystifying...

Episode #22
<p>In our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the company. Yuval...

<p>Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert, discuss on “ABX & Cocktails” the importance of relationship building in sales and how their tool helps sales teams maintain relationships at scale...

<p>In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing. </p><br><p>Avishai shares with Kfir and Or...

<p>In episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue operations. </p><br><p>The...

<p>In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve...

<p>Listen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises.</p><br><p>She also discusses...

Episode #16
<p>Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the...

<p>In this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies.</p><br><p>During our conversation, we touch upon:</p>The importance of...

<p>“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding...

Episode #13
<p>Listen in to our in-person Intent Meetup:</p><br><p>Or Moshkovitz - Appsflyer:</p><p>Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online...

Episode #12
<p>In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. </p><br><p>In our discussion, we touch upon:</p>How...

Episode #11
<p>Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization.</p><p>We discussed the trend of...

<p>In our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in acquiring new...

Episode #9
<p>In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve...

<p>In our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value...
Recent guests on ABX & Cocktails. Study who booked and why before you pitch.
President of Acquisitions & Partnerships at NBC Sports, Network of Tyrosinemia Advocates
former director of athletics and university vice president, Fairfax County Police Department
VP of Global B2B Marketing, WellHub
Co-Founder and Chief Revenue Officer, Reachdesk
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