Hosted by Kfir Pravda, Or Moshkovitz · 🇺🇸 US · HE · 27 episodes
Established thought leaders with verified media credentials.
Join hosts Kfir Pravda, CEO of PMG, and Or Moshkovitz, Global ABX Lead at AppsFlyer, as they bring you an in-depth podcast exploring the world of Account-Based Marketing (ABM) and Account-Based Experience (ABX). Through hour-long conversations with industry experts, gain valuable insights and actionable tips to implement in your own company. Tune in for a deep dive into the strategies and tactics that drive success in today's marketing landscape. Hosted on Acast. See acast.com/privacy for more information.
Kfir Pravda, Or Moshkovitz hosts ABX & Cocktails, a business show with 27 episodes published.
In this special episode, we explore the evolution of B2B marketing with industry expert Jon Miller. We discuss the transition from traditional MQLs to ABX, the challenges of the current marketing playbook, and the impact
On episode 26 of ABX & Cocktails, Kfir speaks with Tracy Shirtcliff, CEO of Scope Better, about the changing landscape of pricing in professional services, the impact of AI, and the future of agency work. Kfir and Tracy
In this conversation, Or Moshkovitz, Kfir Pravda, and Elad Ben David, Head of Creative at Wix, discuss the importance of creativity in marketing, the impact of AI on creative processes, and the need for collaboration bet
In this episode of ABX and Cocktails, Kevin White, Head of Marketing at Common Room, discusses the evolution of signal-based selling and how it differentiates from traditional intent-based platforms. Kevin breaks down th
In this episode, Kfir Pravda and Ben Rotenberg dive focus on how AI, particularly Generative AI (GenAI), is reshaping business models and marketing strategies. They explore navigating niche markets, demystifying GenAI, a
In our latest episode, Kfir Pravda and Or Moshkovitz talk with Yuval Bramson, Global Head of B2B Marketing at Wolt, about his insights about his journey in building a B2B marketing strategy at the company. Yuval shares h
Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert, discuss on “ABX & Cocktails” the importance of relationship building in sales and how their tool helps sales teams maintain relationships at scale. In this epi
In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing. Avishai shares with Kfir and Or his insights on
In episode 19 of “ABX & Cocktails”, Kfir and Or speak with Daniel Zacks to talk about the challenges and considerations of evaluating and consolidating tech stacks in marketing and revenue operations. The discussion cove
In this conversation, Kfir and Or chat with Alexis Martial from SaaScale. Alexis discusses the use of AI in sales and marketing, and explores how AI can be leveraged to scale sales processes and improve personalization.
Listen in to G2’s VP of Revenue Marketing, Robin Izsak-Tseng, where she explores why and how to use second party data to increase revenue efficiency when selling to enterprises. She also discusses actionable strategies t
Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the challen
In this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies. During our conversation, we touch upon: The importance of creating memorable expe
“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the r
Listen in to our in-person Intent Meetup: Or Moshkovitz - Appsflyer: Or emphasizes understanding individual motivations beyond demographics and introduces the concept of intent signals, such as online behavior and engage
In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams. In our discussion, we touch upon: How Propensity focuses on prov
Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization. We discussed the trend of outsourcin
In our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in acquiring new businesses, em
In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX s
In our second gifting session we met Alex, co-founder of Reachdesk and learned about the power of gifting and personalization in B2B marketing and sales. Alex shares the story behind the company and its unique value prop
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ABX & Cocktails is hosted by Kfir Pravda, Or Moshkovitz. The show is categorised under business (marketing) and has published 27 episodes.
ABX & Cocktails has published 27 episodes.
ABX & Cocktails regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
ABX & Cocktails is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
ABX & Cocktails hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of ABX & Cocktails average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates ABX & Cocktails's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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