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Hosted by Omprakash Karuppanan · 🇺🇸 US · EN-US · 18 episodes
Established thought leaders with verified media credentials.
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
Omprakash Karuppanan hosts The ABM Way!, a business show with 18 episodes published.
What happens to your go-to-market when your company is actually many companies, and five different teams end up calling the same bank? In this episode of The ABM Way, Omprakash Karuppanan sits down with Shalini Pillai Ba
Signal-Based ABM: How Enterprise Deals Are Actually Won In this Webinar episode of The ABM Way , Omprakash sits down with Yulia Olennikova Senior marketer and evangelist at N.Rich We’re breaking down why signal-based ABM
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern. In this powerhouse episode of The ABM Way , Omprakash sits down with Peter Dibbern , CMO of Cosmo Consult, one of Europe’s top Microsoft p
From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija. In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy. With leadership roles at Autodesk and IBM, Vineetha bri
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk. In this powerhouse episode, I’m joined by Darrell Alfonso , Director of Marketing Strategy & Operations at Indeed and one of the most respected voices in the
The Bold ABM Moves No One Talks About (But You Should Try in 2025) In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska , VP of Marketing at Userpilot , discuss the ABM strategies that many teams ar
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketin
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from N.Rich discuss on: Why your ABM advertising doesn't work and how to fix it! Are display ads worth the cost?Do Display ads still work?How can I
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued! In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss: A w
Join Omprash Karuppanan, the Founder of Fuego Systems, in THE ABM Way Episode. Topic: Growth ABM vs Enterprise ABM-The Future of Account-Based Marketing and Growth Strategies with Davis Potter. In this episode, we dive d
Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a powerful strategy but requires meticulous exe
Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in
How to choose the right pilot program for your ABM in 2024. Welcome to another episode of the ABM Way. In this episode, we have a special guest, Andrei Zinkevich from Full Funnel who shares valuable insights on creating
In this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on: The concept of full-lifecycle ABM in detail. The benefits of a full-lifecycle ABM for marketing efforts.How
In this episode, Brad Rosen discusses the challenges of marketing and sales alignment. Brad Rosen is President & Head of RevOps at Sales Assembly. Here we discuss 1. What are the key challenges to establishing the market
In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on: How to make ABM work for you? Does ABM end with Programmatic ad platforms? What are Enterprise SAAS companies missing when running ABM progra
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment. Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing
Darrell Alfonso
Director of Marketing Strategy & Operations · Indeed
1 appearance on this show
Naomi Soman
Storylogick Consulting
1 appearance on this show
Davis Potter
Co-founder and CEO · ForgeX
1 appearance on this show
Mark Kilens
CMO · Airmeet
1 appearance on this show
Andrei Zinkevich
Fullfunnel.io
1 appearance on this show
Taylor Young
Director of Strategic Initiatives · Red Clay State Historic Park
1 appearance on this show
Mason Cosby
Director of Demand Generation · Gravity Global
1 appearance on this show
Brad Rosen
President & Head of RevOps · Sales Assembly
1 appearance on this show
Yulia Olennikova
N.Rich
2 appearances on this show
Peter Dibbern
Cosmo Consult
1 appearance on this show
Patricia McParland
MetricStream
1 appearance on this show
Omprakash Karuppanan
Fuego Systems
1 appearance on this show
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The ABM Way! is hosted by Omprakash Karuppanan. The show is categorised under business (marketing) and has published 18 episodes.
The ABM Way! has published 18 episodes.
The ABM Way! regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The ABM Way! average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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