
I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the...


business
Hosted by Mark Butler · business · EN
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
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Contact path
Public web form
Booking probability
20%
Guest openness
Selective
Sign up to generate a grounded pitch for A Podcast for Coaches.
Signup to Generate a PitchA Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+.
A Podcast for Coaches is hosted by Mark Butler. The show has published 54 episodes to date.
Recent episodes include "A tool to help coaches discern, evaluate, decide, and advise." (23 July 2026, 22 minutes), "Scaling a One on One Coaching Practice" (13 July 2026, 35 minutes), and "A Reasonable Refund Policy" (6 July 2026, 33 minutes).
A Podcast for Coaches publishes roughly weekly, with episodes averaging 24 minutes across 54 episodes.
Booking probability for A Podcast for Coaches is 20%, and the host is rated Selective on guests. A Podcast for Coaches requires a Pod Score of 80 or higher. A Podcast for Coaches's contact route on record: public web form.
The strongest fits for A Podcast for Coaches are Business & Management Consulting. A Podcast for Coaches has a business audience.
Mark Butler hosts A Podcast for Coaches, a business podcast with 54 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the...

Episode #53
I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also don't want to feel trapped by their business...

Episode #52
A sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems, protect the brands of coaches doing good work, and...

Episode #51
<p>A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what they're presenting and what they're...

Episode #51
A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what they're presenting and what they're...

Episode #50
I talk with coaches every week through my bookkeeping service at letsdothebooks.com . Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything else...

Episode #50
<p>I talk with coaches every week through my bookkeeping service at letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything...

Episode #49
<p><b>Coaching Session with Joyce: Money Mindset & Relationship Dynamics</b></p><p>Episode Summary</p><p>In this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible...

<p>I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job.</p><p>As...

Episode #47
<p><b>You Are Not Your Label</b></p><p>I've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering"...

Episode #46
<p>In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing...

Episode #45
<p>In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern emerges most in emotionally activated...

<p>In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and...

<p>Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well.</p><p>Here's what helps: While my practice feels unpredictable month-to-month, it's...

<p>My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show...

Episode #41
<p>In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked me for the way I listened to her. I...

<p>Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.</p>

<p>Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other...

Episode #38
<p>Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the...

Episode #37
<p>The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.</p>
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