A New Ambition

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier, once you hire the right people, once you get through this season, once sales hit that number. But as the business grows, the pressure doesn't go away. It just looks different. I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but I just had a new one. I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach.

A New Ambition is a business podcast hosted by Krista Williamson, with 50 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Krista Williamson hosts A New Ambition, a business show with 50 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  A New Ambition

  49: Why prioritizing can feel impossible

  Sep 8, 202620 min

  You have a lot to do. Some of it is urgent. Some of it is important. And some of it has been sitting on your list for far longer than you’d like to admit. You know you can’t do everything. But deciding what to focus on, what can wait, and what you’re simply not going to do can feel much harder than it needs to. Especially when it all feels important. In this episode, we’re looking at why prioritizing can feel so difficult, even when you know what to do. You’ll walk away with a better understanding of what makes choosing so hard and a simple way to start making those decisions with more confidence, so you can spend less time spinning and more time on the work you’ve decided matters. And once you understand why prioritizing can be so hard, the next question is: how do you actually do it? Episodes 27 and 28 will help with that: Episode 27: How to Figure Out What’s Most Important (When It All Feels Equally Important) Episode 28: How to Get Your Priority Work Done (When Your Days Are Busy) Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

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  A New Ambition

  48: Financial Blind Spots

  Aug 25, 202622 min

  You’ve built your business by figuring things out as you go. When something goes wrong, you deal with it and when you need to make something happen, you find a way. When things don’t go according to plan, you work harder, change course and somehow manage to land on your feet. And you have years of evidence that this works. So you keep going. But financially, things might not feel quite as good as your growing sales suggest. Cash is tighter than you think it should be. You’re making bigger decisions with more money at stake, and there are questions about the financial health of your business that you know you can’t really answer. Still, sales are growing. Things are working. And you’ve always figured it out before. So why would you stop now? In this episode, I’m talking about what happens when the way you’ve always operated starts to collide with the financial reality of the business you’ve grown and why that can be so difficult to see while things are going well. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

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  A New Ambition

  47: The goal isn’t the point

  Aug 12, 202619 min

  Somewhere along the way you started using your goals and your results as a way to measure success or failure. Goal setting and goal achievement became a weapon you used against yourself, instead of a tool that you used to operate your business. This became a problem because when you hit your goals you felt successful and when you didn’t it felt like you were failing. It hung over you, it affected how you showed up in your business, how you approached challenges and problems, and instead of helping you, it became something that stood in your way. You've probably been using goals like this for years, every quarter, every launch, without ever stopping to notice what this was doing to you and your business. This episode is about how and why that happens, the impact it has, and most importantly, how to turn this around and start using goal setting and goal achievement as an effective tool instead. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

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  A New Ambition

  46: Is your hustle really your edge?

  Jul 28, 202616 min

  You remember what it took to get this business off the ground. The early mornings, the late nights, saying yes before you knew how you'd pull it off and then figuring it out anyway. Nobody handed you a team or a budget. You just gave it everything you had, because there was too much riding on it not to. So now, when someone suggests you slow down, delegate more, stop answering every message the second it comes in, this feels scary. Because if that's what got you here, doesn't letting go of it mean letting go of the thing that made your business successful in the first place? That fear makes complete sense. But it's not telling you what you think it is. Your business needs something different from you now, and hustle might be exactly what's in the way. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

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  A New Ambition

  45: How to feel more in control when things go wrong

  Jul 14, 202619 min

  You're having a pretty good morning, getting through your priorities, and something unexpected happens to set you off. Maybe you get a call from an upset customer or an important delivery gets messed up and you see red, and you let the entire team know how you feel about it. Maybe it’s someone on your team who keeps making the same mistake and before you know it you’re snapping at them or barking the instructions out. You know these aren’t your best moments, that your reactions aren’t helping anyone, but you don’t think there’s really anything that can be done about them. You can’t seem to control them. You’re someone who says what you’re thinking and you’re not good at hiding how you feel, which means you can’t control your reactions — or can you? This episode is going to teach you how to stay in control when things go sideways, so you respond in a way that actually solves the problem and feels like you. Let’s Connect: Website: kristawilliamson.com Facebook: @kristawilliamsoncoaching Instagram: @kristawilliamsoncoaching Schedule a free consultation

  ListenShow Notes

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