business
Hosted by Krista Williamson · business · EN-US
A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier once you hire the right people, once you get through this season, once sales hit that number. But as your business grows the pressure doesn't go away, and it doesn't get easier. If anything it's the opposite. I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but it turned out, I just had a new one. I'm Krista Williamson, seasoned business ow
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
31%
Guest openness
Selective
Sign up to generate a grounded pitch for A New Ambition.
Signup to Generate a PitchA New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
A New Ambition is hosted by Krista Williamson. The show has published 53 episodes to date.
Recent episodes include "52: Decided Capacity (why you keep trying to get it all done)" (20 October 2026, 17 minutes), "51: Why you have time but still can't focus" (6 October 2026, 19 minutes), and "50: Why your team still needs you for everything" (22 September 2026, 22 minutes).
A New Ambition publishes roughly every two weeks, with episodes averaging 20 minutes across 53 episodes.
Booking probability for A New Ambition is 31%, and the host is rated Selective on guests. A New Ambition requires a Pod Score of 80 or higher. A New Ambition's contact route on record: public web form.
The strongest fits for A New Ambition are Business & Management Consulting. A New Ambition has a business audience.
Krista Williamson hosts A New Ambition, a business podcast with 53 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
A New Ambition
You know you have too much on your plate, but instead of deciding what you’re not going to do, you keep trying to figure out how you’re going to get it all done. You work a little later, move a little faster, squeeze...
A New Ambition
You’ve planned your week and, on paper, you have enough time to get everything done. But then you sit down to work and you can’t seem to focus. You’re slower than you expected to be, you keep getting distracted, or you...
A New Ambition
You hired a team because you needed help. But you’re still answering questions, making decisions and getting pulled into things you thought someone else was looking after. You finally sit down to get something important...
A New Ambition
You have a lot to do. Some of it is urgent. Some of it is important. And some of it has been sitting on your list for far longer than you’d like to admit. You know you can’t do everything. But deciding what to focus on...
A New Ambition
You’ve built your business by figuring things out as you go. When something goes wrong, you deal with it and when you need to make something happen, you find a way. When things don’t go according to plan, you work...
A New Ambition
Somewhere along the way you started using your goals and your results as a way to measure success or failure. Goal setting and goal achievement became a weapon you used against yourself, instead of a tool that you used...
A New Ambition
You remember what it took to get this business off the ground. The early mornings, the late nights, saying yes before you knew how you'd pull it off and then figuring it out anyway. Nobody handed you a team or a budget...
A New Ambition
You're having a pretty good morning, getting through your priorities, and something unexpected happens to set you off. Maybe you get a call from an upset customer or an important delivery gets messed up and you see red...
A New Ambition
You know exactly who this episode is talking about. The employee who needs to talk everything through. Who brings their mood into every interaction. Who always has a situation that needs an exception. And it’s...
A New Ambition
You know that feeling when you've planned your day carefully so everything has a place on the schedule, there’s more than enough time to get it all done, and yet you still can't seem to get through it? By early...
A New Ambition
You've tried the earlier mornings, the better systems, the tighter schedules, and it always works for a while. Then slowly, without quite knowing how, the overwhelm starts to creep back in. The week fills up again...
A New Ambition
Most business owners don't think about their capacity as something they can actually decide on. The demands show up and they absorb them. That's just what running a business feels like. That's just what it takes. And...
A New Ambition
You know that decision that's been sitting on your list for days, maybe weeks? You've thought about it, talked about it, and gone back and forth on it more times than you can count. And somehow you still haven't moved...
A New Ambition
Some days you sit down with a list as long as your arm and by the end of the day, half of it is still there, plus a new pile of things you didn’t see coming. Underneath all of that is the pressure that if you choose the...
A New Ambition
Your business starts to change once you hire people, but not in the way you expected. You thought it would give you more time and take some pressure off. Instead, you’re still very involved, things feel slower or harder...
A New Ambition
In this episode, part two of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we continue our discussion about what it really looks like to become the leader your small business...
A New Ambition
In this episode, part one of a two part conversation I had with Nicole Keleher on her podcast, The Seasonal Operator, we talk about what it really looks like to become the leader your small business needs. Nicole works...
A New Ambition
You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop. It could be someone quitting or dropping the ball, a sale or a new product that doesn’t perform the...
A New Ambition
You reorganize your list. You rework your calendar. You move things around and tell yourself that once it all fits together a little better, you'll feel better too. Less behind. Less rushed. Like you finally have a...
A New Ambition
Most business owners think their problems and the solutions live outside of them. In their team. In their workload. In the economy. In the way things keep going wrong or taking longer than they should. So when something...
Recent guests on A New Ambition. Study who booked and why before you pitch.
PitchCentric classifies A New Ambition under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Real - Authenticity, Ambition & the Power of Being You
Entrepreneur Addict
What Founders Don’t Say
Chaos To Clarity
Your Mind Your Business
The Peaceful Entrepreneur Podcast
Guides and articles for guests pitching shows like this one.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ