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12 x 12 Picture Book Podcast

Hosted by Julie Hedlund · arts · EN-US · 41 episodes

~7.7k on YouTube

About this Podcast:

Podcast for picture book writers by picture books writers with the 12 x 12 Picture Book Writing Challenge founder Julie Hedlund and co-host Kelli Panique www.12x12challenge.com

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about 12 x 12 Picture Book Podcast

What is 12 x 12 Picture Book Podcast about?

Podcast for picture book writers by picture books writers with the 12 x 12 Picture Book Writing Challenge founder Julie Hedlund and co-host Kelli Panique

Who hosts 12 x 12 Picture Book Podcast?

12 x 12 Picture Book Podcast is hosted by Julie Hedlund. The show has published 41 episodes to date.

What has 12 x 12 Picture Book Podcast covered recently?

Recent episodes include "041 - Indiia Willmot and the First-Year Member Experience" (15 October 2026, 34 minutes), "040 - Mid-Journey Author Successes with Caitlin Binder Markey" (8 October 2026, 33 minutes), and "039 - Karly Dizon: An Agent's Passion for Kidlit" (1 October 2026, 36 minutes).

How often does 12 x 12 Picture Book Podcast publish?

12 x 12 Picture Book Podcast publishes roughly weekly, with episodes averaging 43 minutes across 41 episodes.

How hard is it to get booked on 12 x 12 Picture Book Podcast?

Booking probability for 12 x 12 Picture Book Podcast is 32%, and the host is rated Selective on guests. 12 x 12 Picture Book Podcast requires a Pod Score of 80 or higher. 12 x 12 Picture Book Podcast's contact route on record: verified email.

Who should pitch 12 x 12 Picture Book Podcast?

The strongest fits for 12 x 12 Picture Book Podcast are News, Magazine & Book Publishing and Artists, Writers & Performers. 12 x 12 Picture Book Podcast has an arts audience and around 7,700 subscribers on YouTube.

About the host

Julie Hedlund hosts 12 x 12 Picture Book Podcast, an arts show with 41 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • 12 x 12 Picture Book Podcast

    041 - Indiia Willmot and the First-Year Member Experience

    Oct 15, 202634 min

    What's it like to be a first-time 12 x 12 member? We invited first-year 12 x 12 member Indiia Wilmott onto the podcast to share what it's like when you join the 12 x 12 Picture Book Writing Challenge for the first time...

  • 12 x 12 Picture Book Podcast

    040 - Mid-Journey Author Successes with Caitlin Binder Markey

    Oct 8, 202633 min

    Let's talk about the middle of the writing journey with Caitlin Binder-Markey So far, most of our podcast episodes have been interviews with published writers, illustrators, and other industry professionals. But, what...

  • Episode #39

    039 - Karly Dizon: An Agent's Passion for Kidlit

    Oct 1, 202636 min

    Agent Karly Dizon of Fuse Literary joins Julie Hedlund and Kelli Panique to chat about her love for picture books and kidlit, and why she comes back year after year to critique pitches and first pages from 12 x 12...

  • 12 x 12 Picture Book Podcast

    038 - Betsy Bird: Where are the Funny Female Writers?

    Sep 24, 202654 min

    Can you be a funny female picture book writer and get published? Uber-librarian Betsy Bird and Julie Hedlund talk about the challenges of being a funny female—even in today's market. Here's what you'll discover in this...

  • 12 x 12 Picture Book Podcast

    037 - Jess Townes

    Sep 17, 202654 min

    The Life of a Ninja Bookseller Not only does Jess Townes write incredible picture books, but she's also a Critique Ninja in the 12 x 12 membership AND she's a buyer at an independent bookstore! Jess joins Julie and...

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  • 12 x 12 Picture Book Podcast

    036 - Miranda Paul has a Secret...

    Sep 10, 202656 min

    A trade secret, that is... Earlier this year, agent and author Miranda Paul gave a webinar called Trade Secrets: Ways to Make Your Picture Book Idea More Commercial. In this podcast episode, we dive into a few topics...

  • 12 x 12 Picture Book Podcast

    035 - A Tribute to Jane Yolen

    Sep 3, 20261h 10m

    Our dear Jane... The children's writing community lost one of our greats this year when our beloved Jane Yolen passed away. She is not only the author of over 450 books for kids, she is a teacher, mentor, and...

  • 12 x 12 Picture Book Podcast

    034 - 12 x 12 New York Times Bestsellers!

    Aug 27, 202644 min

    What's it like to be a New York Times Bestseller? It's a momentous time for the 12 x 12 membership and so we bring you a momentous podcast episode! During the first week of August 2026, not one but TWO 12 x 12 member...

  • 12 x 12 Picture Book Podcast

    033 - What You Need to Know About Press Kits with Kelli Panique

    Aug 20, 202624 min

    What You Need to Know About Author Press Kits Kelli Panique has been working behind-the-scenes at events for creatives for almost 15 years now. As a regular part of her job, she contacts and coordinates with speakers...

  • 12 x 12 Picture Book Podcast

    032 - Turning Real Life Stories into Picture Books with Emma Walton Hamilton

    Aug 13, 202639 min

    Turn real-life anecdotes into stories Author and independent editor Emma Walton Hamilton shares the story of her latest collaboration with her mother, Julie Andrews. Emma not only chats about the inspiration for SHY...

  • 12 x 12 Picture Book Podcast

    031 - Rachel Orr, Tasha Hilderman, and Suzy Levinson

    Aug 6, 202630 min

    The Fun Part of Having an Agent After their 12 x 12 webinar about establishing successful agent-client relationships , agent Rachel Orr and her clients (and 12 x 12 members) Tasha Hilderman and Suzy Levinson stayed for...

  • 12 x 12 Picture Book Podcast

    030 - Alyssa Reynoso-Morris: Getting the Gig After Party

    Jul 30, 202638 min

    The ins and outs of author visits As a past 12 x 12 webinar speaker, Alyssa Reynoso-Morris brought us Getting the Gig ! A jam-packed webinar with ideas and tools to use to land more speaking gigs and supplement your...

  • 12 x 12 Picture Book Podcast

    029 - Rainbow Arcs After Party with Daria Peoples

    Jul 23, 202631 min

    Do you change your writing or does your writing change you? In early 2026, Daria Peoples gave a webinar about Rainbow Arcs and plotting the internal and external arcs of your story in a way that can save you time in the...

  • 12 x 12 Picture Book Podcast

    027 - Kari Lavelle & Lindsay Leslie Team Up for Author Visits

    Jul 9, 202642 min

    You've got a friend in me! In this episode, Kelli Panique chats with Kari Lavelle (pronounced CAR-EE) and Lindsay Leslie. Their writing friendship began when they were both just starting to write picture books, bloomed...

  • 12 x 12 Picture Book Podcast

    026 - Does Your Picture Book Have Enough Hooks?

    Jul 2, 202633 min

    Hook, hook, does your book have enough hooks? In this episode, Julie gives an overview of picture book hooks and why they are so important in today's children's publishing market. Here's what you'll discover in this...

  • 12 x 12 Picture Book Podcast

    025 - Debbie Davey's Self-Publishing Journey

    Jun 25, 202634 min

    Author Debbie Davey won a spot on the podcast by donating to Publishing for Minnesota! (Thank you, Debbie!) In this episode, Debbie shares her experience with self-publishing two picture books. Here's what you'll...

  • 12 x 12 Picture Book Podcast

    022 - Lee Wind: Allyship in the Age of Book Banning

    Jun 4, 202651 minS0

    Author and Independent Book Publishers Association (IBPA) Chief Content Officer Lee Wind has always advocated for books that help marginalized kids and teens, especially those on the LGBTQIA+ spectrum, navigate life. In...

  • Episode #21

    021 - Celebrating AANHPI Month with Carren Jao

    May 28, 202645 minS0

    Meet Carren Jao, one of the passionate co-leaders of the 12 x 12 Asian Native Hawaiian Pacific Islander (ANHPI) Affinity Group. Ellen Lee was unable to join us for this conversation, but please visit her website, too...

  • 12 x 12 Picture Book Podcast

    020 - Heidi E.Y. Stemple Loves Backmatter

    May 21, 202653 minS0

    Award-winning children's author Heidi E.Y. Stemple joins co-hosts Julie and Kelli to celebrate her latest picture book releases and to talk about why backmatter is so important for picture books (and when it's not)...

  • 12 x 12 Picture Book Podcast

    019 - Jorjeana Marie: Improv for Writers

    May 14, 202649 minS1

    Meet stand-up comedian, actress, TV writer, audiobook narrator, and picture book author Jorjeana Marie, here on the 12 x 12 Picture Book Writing Podcast to discuss using improv techniques to write humorous...

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