Peter McGraw: podcast appearances and interviews

Peter McGraw is an American professor of marketing and psychology at the University of Colorado Boulder. As a behavioral scientist, his research covers judgment and decision making, emotion, affect, mood, and behavioral economics. His early work focused on the interaction of judgment, emotion, and choice, with particular emphasis on moral judgment, mixed emotions, and behavioral economics. McGraw has investigated the antecedents and consequences of humor and, together with Caleb Warren, developed the Benign Violation Theory, which explains humor as arising when a situation is perceived as both a violation and benign. He has shared insights into this theory through a TEDx talk titled