
Episode #624
624 – Conscious Listening for Business Leaders with Julian Treasure
Conscious listening for leaders: Julian Treasure explains why poor listening costs businesses trillions and the simple habits that fix it. Show Notes Page...


business
Hosted by Henry Lopez · business · EN · 646 episodes
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
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Contact path
Verified email
Booking probability
39%
Guest openness
Selective
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Signup to Generate a PitchThe How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners.
The How of Business - How to start, run, grow and exit a small business. is hosted by Henry Lopez. The show has published 646 episodes to date.
Recent episodes include "624, Conscious Listening for Business Leaders with Julian Treasure" (19 October 2026, 43 minutes), "R428, How Language Shapes Business Perceptions with Daniel Hieber" (12 October 2026, 49 minutes), and "623, From Home Kitchen to Seven Figures with Addison LaBonte" (5 October 2026, 38 minutes).
The How of Business - How to start, run, grow and exit a small business. publishes roughly weekly, with episodes averaging 34 minutes across 646 episodes.
Booking probability for The How of Business - How to start, run, grow and exit a small business. is 39%, and the host is rated Selective on guests. The How of Business - How to start, run, grow and exit a small business. requires a Pod Score of 90 or higher. The How of Business - How to start, run, grow and exit a small business.'s contact route on record: verified email.
The strongest fits for The How of Business - How to start, run, grow and exit a small business. are Business & Management Consulting. The How of Business - How to start, run, grow and exit a small business. has a business audience.
Henry Lopez hosts The How of Business - How to start, run, grow and exit a small business., a business show with 646 episodes published.
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Episode #624
Conscious listening for leaders: Julian Treasure explains why poor listening costs businesses trillions and the simple habits that fix it. Show Notes Page...

Episode #428
The way we speak, from formality and filler words to conversation styles and accents, shapes how customers, employees, and job candidates see us, and linguist Daniel Hieber explains how small business owners can...

Episode #623
How Addison LaBonte launched Sweet Addison's - a desert brand specializing in gluten-free and dairy-free cookies and brownies. Addison shares how she built an audience before launching her first product, bootstrapped...

Episode #622
Getting started with Claude Code and agentic AI doesn't require a technical background, as Henry Lopez and applied AI specialist Colin Rhoades explain the shift from AI chatbots to AI agents that complete tasks for your...

Episode #621
Five common reasons not to start a small business yet, from escaping a bad boss to fearing sales, give aspiring entrepreneurs a readiness check before they quit their job and put their savings at risk. Show Notes Page...

Episode #620
How to Build Trust Fast. Trust runs every small business relationship. One simple formula, the trust equation, shows small business owners how to earn it faster without faking it. Show Notes Page...

Episode #361
How to start and grow a small business without investors. Show Notes Page: https://www.thehowofbusiness.com/r361-tyler-king-without-investors/ Bootstrapping a software business without venture capital or angel investors...

Episode #619
Increase Close Rates with consistent, professional in-home sales presentations for home improvement and home services businesses, and Dean Curtis of Ingage shares the principles and tools that help small operators win...

Episode #618
Buying a Business? Do Your Due Diligence! Show Notes Page: https://www.thehowofbusiness.com/618-buyer-due-diligence/ Buyer due diligence is your primary protection when purchasing a small business, and on this episode...

Episode #617
Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shares how to choose the model that fits your team while staying legally...

Episode #616
Why work expands to fill the time available, and how small business owners can use deadlines, time blocking, and clear outcomes to get more done in less time. Show Notes Page...

Episode #615
Technology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual property from emerging cybersecurity risks. Show Notes Page...

Episode #614
How he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable business that no longer depends on him for every decision. Show Notes...

Episode #346
Do you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur? Show Notes Page: https://www.thehowofbusiness.com/r346-6-traits-of-entrepreneurs/ How to honestly assess whether...

Episode #613
How understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform workplace conflict into collaboration. Show Notes Page...

Episode #611
How psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, and families. Show Notes Page...

Episode #608
How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page...

Episode #608
Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/...

Episode #322
Identify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/ Many small business owners...

The How of Business - How to start, run, grow and exit a small business.
Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a business...
Recent guests on The How of Business - How to start, run, grow and exit a small business.. Study who booked and why before you pitch.
bestselling author and business expert, Profit First Professionals
Nav
author of The Referable Client Experience and Generating Business Referrals Without Asking, host of Roadmap to Referrals podcast, Building a Referable Business
author of Playful: How Play Shifts Our Thinking, Inspires Connection, and Sparks Creativity
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