Michael Norton: podcast appearances and interviews

Michael Irwin Norton, born on April 17, 1975, is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is recognized for identifying and naming the IKEA effect, a concept that has gained prominence in behavioral economics and consumer psychology. His work explores the psychological factors influencing economic decision-making and consumer behavior. In addition to his academic research, he has served in leadership roles, including as a recruiting battalion commander, highlighting his diverse professional background. Norton’s contributions have been influential in understanding how psychological ownership and effort investment affect individual preferences and economic choices. His research continues to impact both academic thought and practical applications in business strategy and marketing.