Jaimie Fuller: podcast appearances and interviews

Jaimie Fuller is an Australian businessman and sports activist. He is the former executive chairman of the sports compression wear company SKINS, which is headquartered in Zug, Switzerland. Fuller has been involved in various initiatives aimed at promoting integrity and social responsibility in sports. In 2012, he co-founded Change Cycling Now, an international pressure group formed in response to criticisms of the Union Cycliste Internationale and its handling of doping issues. The group included notable figures such as cyclist Greg LeMond, sports scientist Dr. Michael Ashenden, and journalists Paul Kimmage and David Walsh. In 2013, Fuller started the anti-doping campaign #ChooseTheRightTrack after discussions with former Olympic sprinter Ben Johnson, seeking to find practical solutions to eradicate doping in sport. He also co-founded #NewFIFANow with British MP Damian Collins and FIFA whistleblower Bonita Mersiades, targeting corruption within FIFA, which predates the 2015 FIFA arrests. Fuller declared SKINS the first official non-sponsor of FIFA and launched the Hypocrisy World Cup campaign, which drew attention to issues of corruption in football. Beyond these efforts, Fuller has championed campaigns to support resource redistribution to poorer rugby nations in the Pacific Islands and to address inequality in cricket. He is also an advocate for LGBTI issues, promoting awareness through initiatives like SKINS’ #RainbowLaces campaign for Australian sport, which was undertaken in 2016 and 2017. Fuller is a frequent commentator on sport in society and cause-related marketing and has spoken at events such as the 2016 Cannes Lions International Festival of Creativity.