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About

We fight sameness. At Zulu Alpha Kilo (Z.A.K. for short), it's not just our creative mission. It's why we exist. We believe boring is expensive. When your brand is truly distinct, real people recognize, remember, and choose you over the competition. There's no greater risk than putting work into the world that's more of the same. Launched in 2008, we're proud that our shop has built a reputation over the years as an industry outlier and one of the most respected independent agencies in the world. On four different occasions, Ad Age named us Small Agency of the Year and International Small Agency of the Year. We've been listed among the top ten independent agencies in the world in Cannes, One Show, and D&AD, based on a body of effective, breakthrough work. In 2024 and 2026, we were named one of Ad Age's A-List Standout Agencies. We were recognized by Campaign Global as an Independent Agency of the Year in 2025, named Independent Agency of the Year by Campaign US in 2021, and our New York office was shortlisted by Campaign US for Fastest Growing Agency of the Year in 2026. For four years running, Fast Company has recognized our work in their World Changing Ideas and Innovation By Design issues and in 2024 Z.A.K. made Fast Company's list of Most Innovative Companies. We were founded on the belief that the world needs more creativity. It's what drives all our decision-making. When you truly embrace creativity as a competitive advantage, your world and your business will transform; we've witnessed this time and again with our own clients. And, as a purpose-driven company, we use our creativity to do good in the world by supporting causes we truly believe in. With more than 200 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let's fight sameness together.