What does ZoomInfo do?

ZoomInfo Technologies Inc. is a cloud-based go-to-market intelligence platform founded in 2007 in Vancouver, Washington. Originally established as DiscoverOrg, the company focuses on providing comprehensive B2B data, insights, and tools to assist sales, marketing, and recruiting teams in identifying and engaging customers. The platform features an extensive B2B database that includes accurate contact details, company profiles, and various data types for targeted prospecting. ZoomInfo also offers go-to-market tools that automate processes and provide insights to help businesses connect with and convert ideal customers. The company generates revenue primarily through subscriptions, emphasizing high-quality, real-time data to enhance operational efficiency and support sales and marketing strategies. ZoomInfo primarily serves B2B companies, particularly mid-market IT and technology firms, and aims to deliver actionable information that shortens sales cycles and improves go-to-market efforts.