Hosted by Frontlines.io · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
Looking to build your own B2B market category? Learn directly from founders on the front lines working to create their own market categories. Brought to you by Frontlines.io
Frontlines.io hosts Behind the Category, a business show with 14 episodes published.
Kari Hanson, currently CMO of Robin, shares the inside story of how she helped create and dominate the Identity Governance category during her tenure at SailPoint. In this episode, we explore the strategic decisions, mar
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ben Sesser, CEO and founder of BrightHire, an inte
Welcome to another episode of Behind the Category — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're talking with Eric Olden, CEO and Founder of Strata Identity, an i
Welcome to another episode of Behind the Category, where we explore the stories of founders who have successfully created and dominated new market categories. In today's episode, we're joined by Guy Tytunovich, CEO and C
Bryan Law is the Chief Marketing Officer at ZoomInfo, the go-to-market platform that has transformed the way businesses approach market engagement and strategy. Before his tenure at ZoomInfo, Bryan's career spanned a var
In today's episode of Behind the Category, we speak with Daniel Barber, CEO and Co-Founder of DataGrail, a data privacy management company that's raised more than $84 Million in funding. Topics Discussed: Daniel’s intern
In today's episode of Category Visionaries, we speak with Ben Sesser, CEO & Co-Founder of BrightHire, an interview intelligence platform that's raised $36 Million in funding. Topics Discussed: Ben’s career background in
In today's episode of Category Visionaries, we speak with Uri Marchand, CEO and Co-Founder of Overwolf, an in-game creation platform that has raised over $150 Million in funding. Topics Discussed: Uri’s childhood as a ga
In today’s episode of Behind the Category, we speak with Ryan Austin, CEO and Founder of Cognota, a learning ops platform that’s raised over $7 Million in funding, about why knowledge and capacity building will always be
In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category. Topics Discussed: - Lessons Gil learned from hosting 20+ episodes of B2B Category Creators - I
In today's episode of Behind the Category, we speak with Kris Rudeegraap, CEO and Co-Founder of Sendoso, the leading sending management platform that's raised over $150 Million in funding, about why it’s time for a bette
In today's episode of Category Visionaries, we speak with serial category creator Mark Organ. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation softwar
In today's episode of Behind the Category, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category. Topics Discussed: Sangram’s c
In today's episode of Behind the Category, we speak with Barr Moses, Co-Founder & CEO of Monte Carlo, a data observability platform that's raised over $230 Million in funding. Topics Discussed: Barr’s background in the I
In today's episode of Behind the Category, we speak with Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace tracking over 2100 software categories. Topics Discussed: The foun
Ryan Austin
CEO and Founder · Birmingham Sealcoat
1 appearance on this show
Kris Rudeegraap
Co-Founder and Co-CEO · Sendoso
1 appearance on this show
Mark Organ
1 appearance on this show
Sangram Vajre
CEO and Co-Founder of GTM Partners, Co-Founder of Terminus · GTM Partners
1 appearance on this show
Barr Moses
CEO and Co-founder · MonteCarlo Data
1 appearance on this show
Godard Abel
Co-Founder and CEO of G2 · ThreeKit
1 appearance on this show
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Behind the Category is hosted by Frontlines.io. The show is categorised under business and has published 14 episodes.
Behind the Category has published 14 episodes.
Behind the Category regularly covers business. It sits in the business category.
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Episodes of Behind the Category average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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