Hosted by Rick Koleta · 🇺🇸 US · EN-US · 45 episodes
Established thought leaders with verified media credentials.
Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.
Rick Koleta hosts GTM Vault, a technology show with 45 episodes published.
Someone gave every rep a Claude license. Every team built its own ChatGPT project. Now the same question gets two different answers depending on who you ask. One customer had a rep pitch a product line that did not exist
The ad shipped. The creative looked great. The campaign went live. Performance stalled anyway. Not because targeting failed, not because the budget was wrong. The team scaled ad volume faster than its ability to learn. M
Most demo experiences are still screenshots in a slide deck or a 45 minute call where the prospect watches someone else click. Both are artifacts of an era where the sales motion carried the product. Neither survives in
Most analytics fail before the first query runs. Not because the data is bad. Because the definitions underneath it never agreed. The CRM says one thing. Billing says another. Product analytics says a third. Every dashbo
Most go-to-market teams track metrics that were never designed to produce financial truth. The CRM was built for sales activity, not financial outcomes. Every metric stacked on top of it, from pipeline coverage to weight
Most go-to-market teams still treat enablement as a content and training problem. But the real constraint inside modern revenue organizations is not knowledge. It is execution. In this episode of GTM Vault, Rick Koleta s
Most go-to-market teams are still organized for a world where coordination was the bottleneck, but that world no longer exists. In this episode of GTM Vault, Rick Koleta sits down with Annette Sung, CEO and Co-Founder of
Founders don’t think about debt when things are going well. They think about it when urgency forces the decision. In this episode of GTM Vault, Rick Koleta sits down with Michael Wallace, CEO of TIMIA Capital, to explain
Revenue does not usually fail at the close. It fails quietly after growth has already happened. In this episode of GTM Vault, Rick Koleta sits down with Mark Walker, CEO of Nue, to explain why revenue breaks when pricing
Pricing is not a finance line item. It is a go-to-market system decision that determines who you can sell to, how sales sell, and whether revenue compounds or quietly leaks. In this episode of GTM Vault, Rick Koleta sits
What actually scales enterprise revenue when complexity exposes weak GTM systems? In this episode of GTM Vault, host Rick Koleta sits down with Rik Schrader, Chief Revenue Officer at GreyOrange, to break down what holds
In this episode of GTM Vault, host Rick Koleta speaks with Vignesh Ravichandran, founder of MyClone, about why AI-native GTM is fundamentally an infrastructure problem, not a tooling one. We dig into what breaks when tea
In this episode of GTM Vault, host Rick Koleta speaks with Jason Patel, co-founder and CEO of Open Forge AI, about why generative engines are becoming the new gatekeepers of discovery. We dig into how GEO, Generative Eng
In this episode of GTM Vault, host Rick Koleta unpacks the hidden pattern behind companies that scale predictably. We break down why clarity, alignment and operating rhythm beat raw activity, and how elite CROs create sy
In this episode of GTM Vault, host Rick Koleta explores how predictive enablement becomes the hidden engine behind scalable revenue teams. We dig into frameworks that align marketing, sales, and customer success—covering
In this episode of GTM Vault, host Rick Koleta speaks with Michele Shepard - Chief Revenue Officer at Emburse - about scaling predictive revenue systems and turning AI into an intelligence layer for enterprise growth. Mi
In this episode of GTM Vault, host Rick Koleta speaks with Harsha Gaddipati — founder & CEO of Slashy.ai (YC S25) — about building AI that connects reasoning with real-world execution. We explore how Slashy’s agents auto
In this episode of GTM Vault, host Rick Koleta speaks with Jin Kim, founder & CEO of Miracle — a platform built to bring operational transparency, real-time tracking, and unified data integration to clinical trials. Mira
Customer support is broken — and reply-only bots aren’t enough. In this episode, Rick Koleta sits down with Rafael Broshi, co-founder and CEO of Notch, to unpack how resolution-first AI agents are transforming CX. Unlike
In this episode of GTM Vault, Ben Collins, co-founder and CEO of Woz (YC Winter ’25), reveals how AI agents are replacing the need for technical co-founders—launching software businesses in days, not months. Ben shares t
Joseph Lee
President and CEO of Hazelden Betty Ford · Hazelden Betty Ford Foundation
1 appearance on this show
Rowan Tonkin
Chief Marketing Officer · Planful
1 appearance on this show
Sreedhar Peddineni
The Architect of Customer Success on Revenue Activation and AI · GTM Buddy
1 appearance on this show
Michael Wallace
Pro Scrum Trainer · North Highland Baptist Church
1 appearance on this show
Mark Walker
former member of the U.S. House of Representatives, advisor to the Republican National Committee · Direct Digital Holdings
1 appearance on this show
Roee Hartuv
Senior Pricing Advisor and Head of GTM Expertise at Willingness to Pay · Willingness to Pay
1 appearance on this show
Christina Brady
licensed professional massage therapist · Sales Assembly
1 appearance on this show
Ben Collins
Google Sheets Developer & Data Analytics Instructor · The Onion
1 appearance on this show
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GTM Vault is hosted by Rick Koleta. The show is categorised under technology and has published 45 episodes.
GTM Vault has published 45 episodes.
GTM Vault regularly covers technology. It sits in the technology category.
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Episodes of GTM Vault average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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