What does Woodpecker do?

Woodpecker Flooring is a family-run wholesaler and manufacturer of flooring products based in Cardiff, Wales. Founded in 1973 by Bruce Ker, the company has a rich heritage spanning three generations and is currently led by his grandson, Darwyn Ker. Woodpecker operates as a private limited company and has grown significantly since its inception, generating $6.3 million in annual revenue and employing around 75 people across 13 manufacturing facilities worldwide. The company specializes in a wide range of flooring options, including solid wood, engineered wood, bamboo, laminate, and design flooring. Woodpecker emphasizes affordable quality, ensuring that all products are crafted with high standards and sourced from sustainably managed forests, certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forests (PEFC). They offer a 100-year warranty on their solid, engineered, and bamboo floors, highlighting their commitment to durability. Additionally, Woodpecker is dedicated to sustainability, aiming to become carbon negative by 2030 and planting 50,000 oak saplings in South Wales as part of their environmental initiatives.