What does The Sparkle Bar do?

The Sparkle Bar is a beauty company based in Scottsdale, Arizona, founded in 2015 by Alexandra Bradberry. The company specializes in inclusive makeup artistry, education, and sparkle products, aiming to promote confidence and diversity in beauty. With a focus on creating joyful experiences, The Sparkle Bar offers full-service makeup applications, personalized lessons, and group packages for various occasions, including weddings and corporate events. In 2025, The Sparkle Bar launched Sparkle Academy, an educational platform that combines makeup artistry skills with business strategies for aspiring artists. The company is recognized for its community involvement and is accredited by the Better Business Bureau. It also provides retail options featuring curated beauty essentials like fairy hair and body glitter, allowing customers to extend their glam experience at home.