What does The Rep do?

The RepTrak Company, based in Boston, Massachusetts, specializes in reputation measurement, analysis, and management for corporations. Founded in 1997, the company uses proprietary models that incorporate consumer surveys, media coverage, and polling data from over 60 countries and 20 industries. It measures around 5,000 companies annually, helping them enhance business value, improve ROI, and create a positive societal impact by connecting reputation insights to business performance, including ESG factors. The core offerings include the RepTrak Platform and RepTrak Program, which deliver comprehensive reputation intelligence. The RepTrak Model evaluates reputation across seven dimensions, including products and services, innovation, and governance. The company also provides analytics and digital tools that link reputation and ESG to business performance, supporting growth and risk management. With a focus on stakeholder perceptions in the digital age, The RepTrak Company emphasizes that responsible business practices are beneficial for success.