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The Rep

The RepTrak Company, based in Boston, Massachusetts, specializes in reputation measurement, analysis, and management for corporations. Founded in 1997, the company uses proprietary models that incorporate consumer surveys, media coverage, and polling data from over 60 countries and 20 industries. It measures around 5,000 companies annually, helping them enhance business value, improve ROI, and create a positive societal impact by connecting reputation insights to business performance, including ESG factors. The core offerings include the RepTrak Platform and RepTrak Program, which deliver comprehensive reputation intelligence. The RepTrak Model evaluates reputation across seven dimensions, including products and services, innovation, and governance. The company also provides analytics and digital tools that link reputation and ESG to business performance, supporting growth and risk management. With a focus on stakeholder perceptions in the digital age, The RepTrak Company emphasizes that responsible business practices are beneficial for success.

200+ EmployeesSince 2004Boston, Massachusetts, United States

About The Rep:

The RepTrak Company, based in Boston, Massachusetts, specializes in reputation measurement, analysis, and management for corporations. Founded in 1997, the company uses proprietary models that incorporate consumer surveys, media coverage, and polling data from over 60 countries and 20 industries. It measures around 5,000 companies annually, helping them enhance business value, improve ROI, and create a positive societal impact by connecting reputation insights to business performance, including ESG factors. The core offerings include the RepTrak Platform and RepTrak Program, which deliver comprehensive reputation intelligence. The RepTrak Model evaluates reputation across seven dimensions, including products and services, innovation, and governance. The company also provides analytics and digital tools that link reputation and ESG to business performance, supporting growth and risk management. With a focus on stakeholder perceptions in the digital age, The RepTrak Company emphasizes that responsible business practices are beneficial for success.

Technology Stack:

AIAmazon AWSAmazon SESAndroidAtlassian CloudBootstrap FrameworkCM4AllCloudFlare HostingCloudflare DNSDoubleClickFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetFeeFoGoogle AnalyticsGoogle Analytics Ecommerce TrackingGoogle Font APIGoogle MapsGoogle Maps (Non Paid Users)Google Tag ManagerGravity FormsHubspotLinkedin Marketing SolutionsMailChimpMimecastMobile FriendlyNetlifyOutlookSage IntacctSalesforceSlackSquarespace ECommerceTypekitVimeoWordPress.orgYouTubereCAPTCHA

Podcast appearances (39)

RRC04 - Jandek - Blue Corpse (1987)
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‘Constitution’ at the Rep mingles the personal and political
EP20: AI Pipeline Generation: The Sales Workflows That Actually Move Revenue in 2026
Prompting Revenue · Oct 2026
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686: Why More Reps Doesn't Build More Muscle
Embrace Your Real · Oct 2026
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Episode 107: My boss said I had the best eyes in the building for catching mistakes on expense sheets and the state unemployment office read me who made them
Creepy Encounters · Oct 2026
Why McConaughey Wants You to Ditch Both Parties (ft. Vince August & Wade Stotts)
Will Cain Country · Oct 2026

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