The world’s a pretty confusing place right now – so how do you make sense of it all? This Is Why takes one story every day, explains how we got here and why it matters to you. Sky News’ Niall Paterson speaks to experts and correspondents from around the world, getting simple answers to some complex questions. Available every weekday afternoon. This Is Why is a Sky News podcast – if you have a question, contact us: why@sky.uk
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
40%
Guest openness
Selective
Sign up to generate a grounded pitch for This Is Why.
Signup to Generate a PitchThe world’s a pretty confusing place right now, so how do you make sense of it all? This Is Why takes one story every day, explains how we got here and why it matters to you. Sky News’ Niall Paterson speaks to experts and correspondents from around the world, getting simple answers to some complex questions. Available every weekday afternoon.
Recent episodes include "Why your council tax band dates back to 1991" (29 October 2026, 18 minutes), "Israel’s ‘AI Election’" (28 October 2026, 27 minutes), and "Why leaving Spurs won Harry Kane the Ballon d'Or" (27 October 2026, 15 minutes).
This Is Why publishes roughly daily, with episodes averaging 18 minutes.
Booking probability for This Is Why is 40%, and the host is rated Selective on guests. This Is Why requires a Pod Score of 92 or higher. This Is Why's contact route on record: verified email.
This Is Why is a commentary podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
This Is Why
Prime Minister Andy Burnham joked on TikTok that demand from people trying to find out their council tax band crashed the government website. They wanted to know because Chancellor John Healey announced in his budget...
This Is Why
The World and This Is Why join forces for a special episode on Israel's election - a contest that could have significant consequences for the Middle East and the wider world. Niall Paterson is joined live from Israel by...
Aged eight, Harry Kane risked being written off when he was released by Arsenal. But Kane persisted, and he was taken on by Tottenham Hotspur's academy. He went on to become the club's all-time top scorer, but his goals...
People are surviving on plants, have no power and hardly any water in Oleshky, a Ukrainian city occupied by Russia since the first days of the 2022 full-scale invasion. Ukraine says Russia is using its inhabitants as a...
There's been a rush to buy Sally Rooney's books after she said she can no longer sell them in the UK. Rooney, known for best-selling novels Normal People and Conversations with Friends, said the decision was made with...
This Is Why
PHP. The three little letters few people realised were so vital for most of the websites in the world. But a vulnerability in a piece of programming virtually all of us had never heard of has affected everyone from...
This Is Why
Winter is coming. So, a decision to finally allow drilling at the controversial Jackdaw gas field in the North Sea should be welcome. Well, not by environmental campaigners – who've accused the government of...
This Is Why
Europe’s leaders are joining the fight for the Far North – but is it already too late? The European Union has announced a new security strategy for the Arctic. Yet Russia and China already appear to have a huge...
Violent clashes, burning buildings, widespread looting and thousands of arrests. Even for France, the scale of the current protests across the country is extreme. What started off as student demonstrations, highlighting...
This Is Why
Surely, the first rule of being a press secretary is never to be the story. But it took Donald Trump's newest spokesperson just 14 minutes to put herself very much front and centre. That was how long Katie Zacharia's...
Remember when Brexit meant Brexit? Well, a decade on from the referendum to leave the European Union, Andy Burnham thinks now is the right time to reopen the debate. The new prime minister is calling for a fresh look at...
This Is Why
Donald Trump decided to mark the death of a man mauled by a tiger in a Yorkshire zoo by posting an AI-generated video of himself wrestling with a tiger. The killing of 23-year-old William Chapman has offered a stark...
Donald Trump just loves a long-running feud, and in recent days he’s returned to an old favourite. America’s mudslinger-in-chief is calling for Ukraine’s wartime president Volodymyr Zelenskyy to be replaced – after he...
This Is Why
In today’s episode of This Is Why, we’re introducing our new podcast – Russell Brand: On Trial Listen to Russell Brand: On Trial on your podcast app What happened on Russell Brand’s first day in court as the trial...
Imagine being tear-gassed and targeted with stun grenades – all for complaining about timetables, absent teachers and crumbling classrooms. That’s the experience of thousands of French students, whose initial...
In the 14th Century, the Black Death wiped out up to half the population of Europe. So, no wonder world leaders, including Donald Trump, are keeping a careful watch on a plague scare in Eastern Russia. One laboratory...
Green party members have backed a motion that “Zionism is racism” at their party conference. It has exposed deep divisions within the party’s membership - with many long-time members saying they are considering leaving...
The sister-in-law of the 82-year-old explorer Sir Ranulph Fiennes travelled from her home abroad to check into a care home where his friends believed he was staying. She managed to meet him and told Sky News how...
Guilty. The damning verdict in favour of the Premier League against one of its most successful clubs – Manchester City. The case concerned more than a hundred charges – from disguised funding to misleading accounts –...
Since the fall of Saddam Hussein more than two decades ago, the US has had a near-continuous military presence in Iraq... until now. The last troops have been withdrawn, ending a process started by Joe Biden and...
Recent guests on This Is Why. Study who booked and why before you pitch.
Head of Athletic Development at Tanglin Trust School, Mtech Access NHS Insights & Interaction team
VP of TV/Cinema and Production Resource Group, The Douglas and Dragons Podcast
Associate Editor of the Hill and White House columnist, The Hill
former NHL President, GM and Head Coach, Florida Panthers
Based on semantic analysis of episode topics and host coverage, this podcast is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the podcast's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ
