What does The Lead do?

The Female Lead is a UK-based charitable organization founded in 2015 by Edwina Dunn OBE. It focuses on empowering women by dispelling gender myths through research, data, and community engagement. With a community of nearly nine million women globally, the organization aims to promote gender equality in various aspects of life, including work and society. The Female Lead gathers evidence on women's challenges and diversity through research and data insights. It offers resources such as the Fulfilment Finder, an online tool for identifying personal motivations, and various content platforms featuring interviews, profiles, and educational materials. The organization also runs outreach programs in schools and has launched a creative agency, Tandem, to connect brands with its engaged female audience through data-driven storytelling and purpose-driven campaigns.