What does The James Collective do?

The James Collective is a strategic PR and integrated communications agency founded in 2015. With offices in Brooklyn, New York, and Sonoma, California, the agency focuses on driving brand awareness for leading lifestyle brands. It employs a team of fewer than 25 people and generates less than $5 million in revenue. The agency offers a range of services, including public relations, influencer partnerships, and communications strategy. They work to embed brands into culture through media relations, thought leadership, and collaborations. The James Collective also runs TJC Labs, a project-based PR incubator that provides support to small businesses owned by underrepresented entrepreneurs. The agency specializes in consumer packaged goods, food and beverage, travel, and design. Notable clients include Jacobsen Salt Co., Maille Mustard, Guittard Chocolate Company, and 1 Hotel San Francisco, among others. Alison Seibert is the founder of The James Collective.