The PR Podcast

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

The PR Podcast is a business podcast hosted by Jody Fisher, with 263 episodes on record and a Required Pod Score of 80.

Jody Fisher hosts The PR Podcast, a business show with 263 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #264

  264. Amanda Green, on why PR people don’t have to rely on journalists

  Sep 28, 202626 minS1

  Amanda Green is the founder of InYourVoice MediaWorks and creator of the newsletter “So, Now You’re a Journalist,” which explores the changing lines between journalism, PR, marketing and brand storytelling.A former television news producer, Amanda helps organizations think more like media companies—finding stronger stories, building direct relationships with audiences and adapting to a media landscape increasingly shaped by AI, brand newsrooms and the decline of traditional gatekeepers. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Amanda Green LinkedIn: www.linkedin.com/in/amandagreen09 Website: www.inyourvoicemediaworks.com So, Now You're a Journalist Newsletter: stories.inyourvoicemediaworks.com The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

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  Episode #263

  263. Anna Crowe, Crowe Media, on building Thought Leadership That Drives Real Business Results

  Sep 14, 202624 minS1

  Anna Crowe is the founder and CEO of Crowe PR, an award-winning integrated public relations agency she launched in 2015.Her path to PR is anything but typical. Anna began her career in accounting at a Big Four firm before moving into marketing and communications, where she went on to work with iconic brands including Sony, AT&T, Jennifer Lopez, The Beatles, and Coldplay. Today, she brings that combination of financial discipline, creativity, and an ROI-focused mindset to building brands and leading a growing agency. Anna is also a best-selling author, speaker, marketing professor, and entrepreneur who has spent more than two decades thinking about what makes brands—and the people behind them—stand out. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Anna Crowe website: https://www.anna-crowe.com Instagram: https://www.instagram.com/acrowepr/ LinkedIn: https://www.linkedin.com/in/annacrowe25/ Crowe Media website: https://www.crowe-media.com Instagram: https://www.instagram.com/crowepr/ LinkedIn: https://www.linkedin.com/company/crowepr/home/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

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  Episode #262

  262. Vishakha Mathur, SKDK, on getting AI to tell your story

  Aug 31, 202629 minS1

  Vishakha Mathur is a Vice President at SKDK and a strategic communications leader with more than eight years of experience helping major institutions shape how they are seen, understood, and trusted. She has led communications campaigns for Ivy League institutions, healthcare systems, major philanthropic organizations, and nonprofits, with expertise spanning media relations, issues management, stakeholder engagement, and reputation building.With a background in journalism and a master’s degree from Emerson College, Vishakha brings a reporter’s perspective to reputation and narrative strategy. Most recently, she co-authored a piece in PRNEWS examining how AI-powered search can pull together years of scattered information and criticism to create authoritative-sounding narratives about organizations — fundamentally changing how communicators need to think about reputation management. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Vishakha MathurLinkedIn: https://www.linkedin.com/in/vishakha-mathur/PR News Article: https://www.prnewsonline.com/ai-search-is-rewriting-your-companys-reputation-here-is-what-you-can-do-about-it/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

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  Episode #261

  261. Wanda J. Herndon, W Communications, Author of “Working Class to Breaking Glass”

  Aug 24, 202632 minS1

  Wanda J. Herndon is an award-winning communications executive, author, and trailblazer best known as the first senior vice president of global communications for Starbucks Coffee Company. Raised in a working-class African American family in Flint, Michigan, she became one of the first in her extended family to attend college and went on to build a groundbreaking career at Dow Chemical, DuPont, and Starbucks. Her memoir, Working Class to Breaking Glass, explores her journey through race, gender, leadership, belonging, and the power of claiming a seat at the table while opening doors for others. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Wanda J. Herndon Website: https://wcommgroup.com LinkedIn: https://www.linkedin.com/in/wandajherndon/ Book: https://www.amazon.com/Working-Class-Breaking-Glass-Womans-ebook/dp/B0HCDY3N7C?ref_=ast_author_mpb The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

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  Episode #260

  260. Dan Landson, Ascension Communications, on Aviation PR and Storytelling on Deadline

  Aug 17, 202632 minS1

  What does communication really look like when an airline incident is unfolding in real time? In this episode of The PR Podcast, host Jody Fisher talks with Dan Landson, founder of Ascension Communications and a strategic communications veteran with more than 20 years of experience in news, aviation, and transportation. After beginning his career as a television news producer, Dan spent more than a decade at Southwest Airlines and later led domestic communications at American Airlines. He shares lessons from managing high-pressure crises, building communications strategies around new business initiatives, navigating major infrastructure projects and recognizing the human stories that can have an extraordinary impact. The conversation also explores how PR professionals can balance speed with accuracy during a crisis, why communications needs to be tied directly to business goals, and how AI and emerging technology are changing the skills communicators need to succeed. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients who want to tell their story and engage with audiences across healthcare, higher education, financial services, real estate, entertainment, and non-profits. Dan Landson LinkedIn: https://www.linkedin.com/in/dan-landson/ Ascension Communications website: https://www.ascensioncomms.com The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

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Recent guests on The PR Podcast. Study who booked and why before you pitch.

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