What does The Good do?

The Good Glamm Group is an Indian conglomerate in the beauty and personal care sector, founded in 2017 as MyGlamm and rebranded in 2021. Headquartered in Mumbai, the company integrates content, community, and commerce to engage audiences around beauty, personal care, parenting, and holistic living. It achieved unicorn status in 2021 with a valuation of $1.2 billion after raising significant funding. The group has expanded its reach to over 30,000 points of sale across 100 cities in India. The Good Glamm Group boasts a diverse portfolio of more than 10 direct-to-consumer brands, including MyGlamm, The Moms Co., Sirona, BabyChakra, and Chicnutrix. These brands focus on clean, vegan, cruelty-free, and clinically proven products tailored for Indian consumers. The company also operates digital platforms like POPxo and ScoopWhoop, which foster communities and support influencer marketing, enhancing its presence in the digital media landscape.