About
Sportsbet is an Australian online gambling and sports betting company, established in 1993 in Darwin. It is the first licensed bookmaker in Australia and is currently headquartered in Melbourne, Victoria. As part of the Flutter Entertainment group, Sportsbet has grown significantly since its early days, particularly after a pivotal High Court ruling in 2008 that allowed it to advertise more widely. The company provides online sports and race betting services through its website, mobile app, and telephone. Sportsbet offers a variety of betting options, including live sports betting, horse racing with fixed odds, and a unique same race multi feature. With advanced algorithms, the platform efficiently processes a high volume of bets. As of 2021, Sportsbet serves over 1.7 million active users, positioning itself as a leading player in the Australian e-commerce and tech sectors.