What does Smartsweets do?

SmartSweets is a U.S. candy company founded by Tara Bosch, dedicated to creating low-sugar gummy and hard candy. The company was born from Bosch's passion for candy and her commitment to reducing sugar without sacrificing flavor. After extensive recipe testing, SmartSweets developed candy that uses better-for-you ingredients and offers a variety of juicy flavors. SmartSweets provides low-sugar gummy and hard candy, featuring options with up to 92% less sugar per 50g compared to traditional candy. The brand focuses on delivering high-quality, enjoyable candy that caters to health-conscious consumers who want to indulge in sweets while limiting their sugar intake. SmartSweets appeals to those seeking flavorful treats that align with modern dietary preferences for reduced sugar consumption.