Shader is a San Francisco-based startup founded in 2022 by Darya Sesitskaya, a former design lead at Snap. The company has a team of experts from Snap, Blizzard, and Oxford University, and operates with a hybrid workspace model. Shader has approximately 10 employees and encourages on-site attendance three days a week. Shader's main product is an AI-powered real-time camera app that allows users to create augmented reality (AR) effects without any coding skills. The platform features a no-code AR creation tool that generates custom effects, 2D masks, and lenses quickly. Users can enter text prompts to create AR effects instantly, and the app is optimized for iOS and Apple Vision Pro. Additional features include collaboration tools for co-creating effects, recording and sharing capabilities, and a web version that supports face scanning. Shader aims to empower the 400 million creators on social media by making AR creation accessible and user-friendly. The company has raised $580,000 in seed funding from various investors.