SeeHer is a global movement initiated in 2016 by the Association of National Advertisers (ANA) aimed at eliminating gender bias and promoting the positive representation of women and girls in marketing, advertising, media, and entertainment. The initiative brings together marketers, agencies, media companies, and influencers to advance gender equality in the industry, recognizing the significant economic impact of inclusivity. One of SeeHer's key tools is the Gender Equality Measure (GEM®), which quantifies gender bias in advertisements and programming. This data-driven methodology has assessed over 300,000 ads and has been recognized for its effectiveness in enhancing brand reputation and purchase intent. The organization also offers educational resources, including a certificate program in marketing and gender studies, and runs campaigns like "She Matters: Bottom Line" to highlight women's economic influence. As a membership-based coalition, SeeHer provides its members with insights, training, and best practices to foster inclusive strategies across the media and marketing landscape.