What does Peak Design do?

Peak Design is a San Francisco-based company founded in 2010 by Peter Dering. The company specializes in innovative camera accessories, bags, and gear designed to address the carrying and usability challenges faced by photographers and everyday users. Its flagship product, the Capture Camera Clip, allows for secure, hands-free camera carrying and was successfully launched on Kickstarter in 2011, raising significant funds and enabling the company to grow without outside investment. The company emphasizes a culture of employee fulfillment, diversity, and inclusivity, which contributes to its low employee turnover. Peak Design focuses on creating thoughtful and reliable products, including a range of bags and accessories that cater to both photographers and general users. The company continues to engage its community through annual Kickstarter launches, allowing for direct customer feedback and fostering a loyal customer base.