Measured Impact

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Measured Impact is a business podcast hosted by Unknown Host, with 16 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Measured Impact, a business show with 16 episodes published.

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  Episode #15

  COMPILATION: The Halo Effect | How Values Drive Value

  Oct 1, 20269 min

  Values drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing to do with. Chris Miller was a big part of pushing us to investigate it, and he opens the episode with what Ben & Jerry's saw when it put several million dollars into low-propensity voter turnout in Georgia. Work with nothing to do with ice cream, outperforming an ice cream ad on short-term sales ROI. His read on why: if they'd designed the campaign to sell ice cream, it would have failed at both. Jay Tandan explains the same effect at the post level, where advocacy content reliably outperforms product content and leaves algorithmic reach behind it that the next post inherits. Alan Mahon and James Hughes describe what happened when Brewgooder stopped staying quiet and launched Sun & Stone with Palestinian brewery Taybeh—highest online sales they'd ever seen, inbound from 16 countries, and a decision they weren't sure they'd survive commercially. Peter Dering closes it out with the version that shows up on an actual balance sheet: goodwill, built over 16 years, and the people who stop him in airports to talk about a backpack. Featured in this episode Christopher Miller, SVP of Sustainability and Advocacy at Aspen One: https://www.linkedin.com/in/christopher-miller-7b733668 Jay Tandan, former Global Digital Lead at Ben & Jerry's, now at Protect Our Winters: https://www.linkedin.com/in/jay-tandan-21017592 Alan Mahon and James Hughes, co-founders of Brewgooder: https://www.linkedin.com/in/alan-mahon-7659b15a https://www.linkedin.com/in/james-hughes-80bb5b55 Peter Dering, founder and CEO of Peak Design: https://www.linkedin.com/in/peter-dering-54760718 Links & Resources Ben & Jerry's: https://www.benjerry.com Protect Our Winters: https://protectourwinters.org Brewgooder: https://www.brewgooder.com Taybeh Brewery: https://www.taybehbeer.com Peak Design: https://www.peakdesign.com The Change Climate Project: https://www.changeclimate.org LooseGrip: https://loosegrip.net The GRASP Impact Framework: https://www.graspyourimpact.com

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  Measured Impact

  BONUS: The New Mainstream Podcast with Mario Carrasco

  Sep 16, 202645 min

  In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from. Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and how advocacy work holds up when the cultural context won't sit still. Links & Resources The New Mainstream Podcast: http://www.newmainstreampodcast.com ThinkNow: https://thinknow.com Mario Carrasco's LinkedIn: https://www.linkedin.com/in/marioxcarrasco LooseGrip: https://loosegrip.net Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/ • • The GRASP Impact Framework: https://www.graspyourimpact.com

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  Measured Impact

  BONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma Butler

  Sep 9, 20261h 1m

  In preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete. He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.) Links & Resources Can Marketing Save the Planet? (Original episode): https://www.canmarketingsavetheplanet.com/podcasts/episode-123-data-driven-insights-for-purpose-driven-marketing-neil-callanan-loose-grip LooseGrip: https://loosegrip.net Michelle Carvill's LinkedIn: https://www.linkedin.com/in/michellecarvill/ Gemma Butler's LinkedIn: https://www.linkedin.com/in/butlergemma/ Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/ The GRASP Impact Framework: https://www.graspyourimpact.com The GRASP Your Impact Podcast: https://graspyourimpact.com/podcast/

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  Measured Impact

  BONUS: The Business Case for Good with Lauren Scott (The Resilience Report)

  Aug 26, 202657 min

  As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint. Neil breaks down the two mistakes he sees most (too many data points, too many dashboards), why he pushes clients to demote views and page views in favor of consumption metrics, and how the HiPPO problem quietly pulls teams back toward big meaningless numbers. He also shares the "halo effect" study with a longtime client—tracking what a high-engagement values post does to the traditional post that follows it. Links & Resources The Resilience Report: https://www.theresiliencereport.ca Lauren Scott's LinkedIn: https://www.linkedin.com/in/laurenscott514/ LooseGrip: https://loosegrip.net The GRASP Impact Framework: https://www.graspyourimpact.com Neil's LinkedIn: https://www.linkedin.com/in/neilcallanan/ Mentioned in this episode: IM ABLE Foundation: https://imablefoundation.org MeasureCamp: https://measurecamp.org Iron Viz (Tableau): https://www.tableau.com/community/iron-viz Traction / EOS: https://www.eosworldwide.com Stefan Sagmeister, "The power of time off" (TED): https://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off Patagonia Worn Wear: https://www.patagonia.com/worn-wear/

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  Episode #12

  Behind Measured Impact with Ronald Young Jr. and Neil Callanan

  Jul 30, 202650 minS1

  For our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands. He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business, interacts with clients, and embraces authentic human connection. Neil and Ronald dive deep into everything from activism and data to how bold, progressive messaging and commercial performance aren’t mutually exclusive. The conversation concludes with a candid reflection on intentionality, grief, building strong teams, and the essential freedom to "f**k around" in pursuit of doing great work. Follow & Connect: LooseGrip: https://loosegrip.net/ LooseGrip LinkedIn: https://www.linkedin.com/company/loosegrip/ Neil Callanan LinkedIn: https://www.linkedin.com/in/neilcallanan/ Ronald Young Jr. LinkedIn: https://www.linkedin.com/in/ronaldyoungjr/ Ronald Young Jr.: https://www.ohitsbigronstudios.com/big-ron Neil & Ron’s Recs: Rob Delaney: https://www.robdelaney.com The Art of Non-Conformity by Chris Guillebeau: https://chrisguillebeau.com/ Capo Italian Deli: https://capodeli.com Ben's Chili Bowl: https://www.benschilibowl.com/

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