What does Patricks do?

PATRICKS is a premium skincare and haircare brand founded in 2014 by Patrick and Aimee, a husband-and-wife team from Bondi Beach, Australia. The brand emerged from a concept barbershop and focuses on high-performance, consciously crafted products. After five years of formula development, PATRICKS launched its products in luxury retailers like Mr Porter, Kith, Selfridges, and Harrods. The company specializes in men's grooming products, including skincare items like the FS1 Face Scrub, a full range launched in 2020, and haircare products such as the Plus Range shampoo and conditioner. PATRICKS also offers the ND1 natural deodorant, introduced in 2021. The brand emphasizes superior efficacy and uses premium ingredients. With recent investment from Shiseido, PATRICKS is developing 17 new products, including hair powder, athlete sunscreen, and jet lag pills, showcasing its commitment to continuous improvement and innovation in men's grooming.