What does Paceline do?

Paceline is a health and wellness platform founded in 2019, headquartered in the San Francisco Bay Area. The company rewards users for physical activity by tracking exercise through wearables and offering financial incentives from partner brands, credit cards, and exclusive deals. Paceline aims to promote preventive health by unifying physical, mental, and financial wellness. The platform's core mission is to encourage healthy lifestyles by linking exercise to tangible benefits, such as discounts and cashback. Users can track their activity through a mobile app that connects to devices like Apple Watch and Fitbit, earning rewards for meeting weekly exercise goals. The Paceline Credit Card offers cashback for both spending and achieving exercise milestones. Additionally, the platform features a rewards ecosystem with offers from various health and wellness brands, and it publishes *The Minutes*, an online journal focused on health topics. Since its beta launch in 2020, Paceline has seen significant user engagement, logging over 1.2 million workouts and redeeming more than 100,000 rewards.