The National Sporting Goods Association (NSGA) is an American trade group established in 1929, representing retailers, wholesalers, dealers, and manufacturers in the sporting goods industry. Headquartered in Downers Grove, Illinois, NSGA focuses on supporting its members' business growth through resources, networking, research, and advocacy. NSGA offers a range of services tailored to the sporting goods sector, including industry-specific research, business growth tools, and networking opportunities like the NSGA Leadership Conference. The organization also provides personalized support and advocacy on corporate and legislative issues. Additionally, NSGA operates the Sporting Goods Industry Hall of Fame, which honors influential figures in the industry. As of 2023, the Hall of Fame includes 181 inductees, celebrating the contributions of pioneers and leaders in the field.