noon is a prominent e-commerce platform in the Middle East, founded in 2016 by Mohamed Alabbar and backed by the Public Investment Fund of Saudi Arabia. Launched in 2017, it has quickly become the largest online shopping destination in the region, serving millions of customers in Saudi Arabia, the UAE, and Egypt. The company operates from its headquarters in Dubai and a major office in Riyadh. noon offers a wide range of products across various categories, including electronics, fashion, health and beauty, home and kitchen, groceries, baby products, sports and outdoor gear, automotive supplies, and office essentials. In addition to its marketplace, noon has developed an integrated digital ecosystem that includes services like grocery delivery, on-demand delivery through NowNow, and a secure payment platform called noon Pay. The company focuses on providing a customer-first experience with fast delivery, flexible payment options, and easy returns, aiming to empower local businesses and enhance the digital economy in the region.