Nike, Inc. is a leading multinational corporation based in Beaverton, Oregon, known for designing, manufacturing, and marketing athletic footwear, apparel, equipment, and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, the company rebranded to Nike, Inc. in 1971, taking its name from the Greek goddess of victory. Nike has grown to become the world's largest sports and fitness company, recognized for its iconic Swoosh logo and innovative product designs. Nike offers a diverse range of products across various sports, including running, basketball, soccer, and skateboarding. Its core product lines feature well-known shoes like Air Jordan, Air Max, and Nike Dunk, along with apparel and gear for different athletic activities. The company also emphasizes performance innovation and has expanded into technology with fitness apps and accessories. Nike operates retail experiences through Niketown stores and NikeLab, showcasing its commitment to innovation and customer engagement.