What does Newfront do?

Newfront is a technology-driven commercial insurance brokerage based in San Francisco, California. Founded in 2017 by Spike Lipkin and Gordon Wintrob, the company has quickly established itself as one of the fastest-growing insurance brokerages in the United States. As of January 2026, Newfront became part of WTW (Willis Towers Watson) while continuing to operate under its own brand, maintaining its team and proprietary technology. Newfront specializes in providing comprehensive insurance solutions across more than 20 industries, including business insurance, employee benefits, and HR services. Their offerings include risk management, customized insurance programs, health and welfare plans, retirement planning, and tailored HR solutions. The company utilizes a proprietary digital platform that enhances service delivery with real-time data transparency, automated processes, and insightful analytics. Newfront serves a diverse client base, including high-growth companies and established organizations, and is licensed to operate in all 50 U.S. states.