Neon is a Brazilian fintech company that provides a fully digital payment account, aiming to simplify financial services for its users. Founded in 2016 by Pedro Conrade, Neon has grown rapidly, reaching 15 million customers by 2021. The company operates as an Institution of Payment authorized by the Central Bank of Brazil and is recognized as one of the leading unicorn fintechs globally. Neon offers a range of financial products through its mobile app, including a fee-free digital payment account, credit and debit cards, investment options, and personal loans. The company emphasizes a user-friendly experience with features like instant account opening, cashback rewards, and integration with Brazil's instant payment system, Pix. Neon primarily targets working Brazilians, particularly those from socioeconomic classes C, D, and E, as well as young, tech-savvy individuals and entrepreneurs seeking accessible financial solutions.