What does Midan Marketing do?

Midan Marketing is a full-service marketing firm dedicated to the meat and agriculture industries. Founded in 2004 by Michael Uetz and Danette Amstein, the company leverages the founders' firsthand experience in farming and ranching to provide deep insights into the meat channel, from farmer to consumer. Headquartered in Chicago, Illinois, with an additional office in Mooresville, North Carolina, Midan Marketing employs approximately 100–135 people and generates around $16 million in annual revenue. The firm offers a wide range of services, including strategic marketing and communications, advertising and creative solutions, digital marketing, and media planning. Their expertise encompasses market research, brand strategy, public relations, and the development of various marketing materials such as brochures, websites, and video content. Midan Marketing serves a diverse clientele, including meat producers, retailers, foodservice organizations, trade associations, and advocacy groups, positioning itself as a trusted partner in promoting the value of meat and supporting sustainable farming practices.