What does McorpCX do?

McorpCX, Inc. is a customer experience (CX) management solutions company based in Boise, ID. Founded in 2001, it focuses on helping organizations adopt a customer-first approach. The company aims to enhance customer satisfaction and loyalty by addressing unmet needs and eliminating friction in customer interactions. McorpCX rebranded from Touchpoint Metrics, Inc. in 2015 and has since worked with numerous organizations to improve both customer and employee experiences. McorpCX offers a range of services, including customer insights and strategy, experience design and delivery, and voice-of-the-customer (VoC) programs. Their proprietary Touchpoint Mapping® tool helps identify opportunities for improvement across customer lifecycles. The company also develops technology-enabled products that support CX management, utilizing data science, machine learning, and analytics to drive customer-centric transformations. McorpCX has collaborated with notable clients, including GE Real Estate, SBC, and Microsoft, to deliver impactful CX solutions.