What does Madison Reed do?

Madison Reed is a prestige beauty brand founded in 2013 by Amy Errett, focused on transforming the hair coloring experience with high-quality, ingredient-conscious formulas. The company operates as an omnichannel brand, combining direct-to-consumer sales, nearly 100 Hair Color Bars across the U.S., and partnerships with major retailers like Ulta Beauty and Walmart. Headquartered in San Francisco, Madison Reed emphasizes clean beauty and aims to empower users with innovative products that protect and pamper hair. The brand offers personalized hair coloring services at its Hair Color Bars and provides subscription and appointment options for customers. Madison Reed's core product line features permanent hair color made with Smart 8-Free technology, eliminating harmful ingredients while incorporating beneficial nutrients like keratin and argan oil. The complete color kits are designed for DIY use and are affordably priced. Madison Reed caters to a diverse clientele, including women seeking clean beauty solutions, DIY enthusiasts, and those preferring personalized salon experiences. The company has reached over 5 million people since its inception.