Love What Matters is a storytelling platform and media company founded in 2015 by Colin Balfe in New York. The platform focuses on sharing authentic stories from everyday people, celebrating themes of love, compassion, and kindness. It aims to connect readers through shared human experiences, reminding them that these values are choices we can make daily. The company offers a variety of content, including first-person narratives, expert advice on love and relationships, parenting tips, and guidance on grief. It addresses community-focused topics such as mental health, adoption, infertility, and LGBTQ+ experiences. Love What Matters reaches around 20 million readers each month through its website and has a strong presence on social media, with millions of followers across platforms like Facebook, Instagram, and LinkedIn. Based in New York City, the company has a team of 29 employees and is supported by Red Seat Ventures for its business operations.
