media production
Love
Love What Matters is a storytelling platform and media company founded in 2015 by Colin Balfe in New York. The platform focuses on sharing authentic stories from everyday people, celebrating themes of love, compassion, and kindness. It aims to connect readers through shared human experiences, reminding them that these values are choices we can make daily. The company offers a variety of content, including first-person narratives, expert advice on love and relationships, parenting tips, and guidance on grief. It addresses community-focused topics such as mental health, adoption, infertility, and LGBTQ+ experiences. Love What Matters reaches around 20 million readers each month through its website and has a strong presence on social media, with millions of followers across platforms like Facebook, Instagram, and LinkedIn. Based in New York City, the company has a team of 29 employees and is supported by Red Seat Ventures for its business operations.
About Love:
Love What Matters is a storytelling platform and media company founded in 2015 by Colin Balfe in New York. The platform focuses on sharing authentic stories from everyday people, celebrating themes of love, compassion, and kindness. It aims to connect readers through shared human experiences, reminding them that these values are choices we can make daily. The company offers a variety of content, including first-person narratives, expert advice on love and relationships, parenting tips, and guidance on grief. It addresses community-focused topics such as mental health, adoption, infertility, and LGBTQ+ experiences. Love What Matters reaches around 20 million readers each month through its website and has a strong presence on social media, with millions of followers across platforms like Facebook, Instagram, and LinkedIn. Based in New York City, the company has a team of 29 employees and is supported by Red Seat Ventures for its business operations.
Technology Stack:
Podcast appearances (39)
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What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
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Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.