What does Innovative Pet Lab do?

Innovative Pet Lab is a science-driven pet wellness company based in Norcross/Duluth, Georgia, founded in 2020. The company specializes in advanced at-home diagnostic testing for pets, focusing on gastrointestinal issues, stress, and related health concerns. With a team of experts in human diagnostics, Innovative Pet Lab aims to empower pet owners and veterinarians with actionable insights through scientifically validated tests. The company offers a range of at-home stool and health testing kits, including the Comprehensive Gut Check for Dogs and Cats, and a Stress Test for Dogs and Cats. These tests analyze various health markers and provide personalized veterinary recommendations. The process is straightforward, involving sample collection, mailing to the lab, and receiving digital results within 10-14 days. Innovative Pet Lab is also expanding its offerings to include a Comprehensive Gut & Stress Test for Horses, set to launch in early 2026. The company partners with distributors to enhance retail access and emphasizes e-commerce for growth.