What does Honest Wolf do?

Honest Wolf is a New Zealand - based brand that creates stylish luggage and accessories made with wool from our family farm. Born from a passion for high quality, we wanted to utilise our wool in a new way. From everyday bags to weekender carry-alls our range has expanded since our launch in 2020. We have built relationships with various companies around New Zealand to bring wool into new markets. With a recent licensee partnership with The New Zealand Olympic Team, as well as offering various corporate offerings for businesses we are growing this area of our business and providing solutions in the gifting market that showcase the beauty of our land but also offer a quality product lasting into the future.