What does Homegrown do?

Homegrown is a culture-first creative ecosystem founded by siblings Varun and Varsha Patra. The company aims to amplify underrepresented voices and shape contemporary youth culture narratives in India. It celebrates independent creators who challenge cultural stereotypes and focuses on identity-driven stories that reflect the socio-political struggles of the youth. Homegrown operates a multi-faceted ecosystem that includes a digital media publication reaching millions of Gen Z and millennial consumers, a creative agency that connects brands with today's youth, and a content studio that produces original storytelling. Additionally, it has an experiential arm that fosters cultural impact through community engagement, a creative network that builds ecosystems in various cultural hubs, and HG Academy, which offers education and upskilling in creative careers. The platform covers diverse topics such as lifestyle, music, fashion, art, and entrepreneurship, and has partnered with over 200 brands to drive cultural initiatives.