What does HabitAware do?

HabitAware is a Minneapolis-based wearable tech company focused on mental health. It specializes in devices designed to promote awareness and positive behavior change for individuals with Body-Focused Repetitive Behaviors (BFRBs), such as hair pulling, skin picking, and nail biting. Founded by Aneela Idnani, the company aims to help users recognize and manage unwanted behaviors triggered by stress and anxiety. The flagship product, Keen2, is a smart bracelet that pairs with a mobile app to provide real-time awareness of BFRBs using patented gesture detection technology. The original Keen bracelet also detects these behaviors and vibrates to interrupt automatic actions, aiding in habit retraining. HabitAware has received several awards, including the 2018 MN Cup Startup Competition winner and recognition from TIME Magazine. The company is committed to raising awareness and supporting underserved mental health communities affected by BFRBs, which impact millions of Americans.