What does Goalsetter do?

Goalsetter is a financial education platform and family finance app that aims to make financial literacy engaging and accessible for users from kindergarten through college. The company is headquartered in the United States and employs between 51-200 people in the financial services sector. Goalsetter partners with banks, credit unions, school systems, and organizations to provide tech-enabled financial education that promotes community impact and generational wealth-building. The platform offers a variety of tools, including the Goalsetter App, which helps families set savings goals, track expenses, and learn about investing. It features a youth debit card that incorporates educational quizzes and is backed by FDIC-insured savings. Additionally, Goalsetter provides a standards-aligned curriculum for K-12+ education, complete with gamified quizzes and real-time tracking for educators. The company emphasizes financial empowerment and aims to meet state-mandated financial literacy requirements through innovative technology and culturally relevant content.