What does Fit Foods do?

Fit Foods Ltd. is a Canadian manufacturer and distributor of sports nutrition and healthy-living powder supplements. Founded in 1996 and based in Port Coquitlam, British Columbia, the company employs around 115 people and generates annual revenue of $28.4 million. Originally established as PVL Nutrients by President and CEO Jim McMahon, Fit Foods focuses on vertically integrated manufacturing of high-quality, science-backed supplements. The company specializes in award-winning powder supplements, developed by a team of sports nutrition experts. Fit Foods emphasizes label accuracy and transparency, ensuring that its products contain real ingredients and effective doses. Its distribution network spans over 70 countries, reaching customers through health stores, gyms, grocery stores, and more. Fit Foods also fosters a collaborative culture across its teams, including manufacturing, research and development, sales, and marketing, to support its mission of empowering healthier living.